We specialise in exclusive communication which portrays unique experiences that are paramount in luxury brand marketing.
Our agency applies inbound marketing techniques communicating non-intrusive messages and generating the right brand image. All of this is achieved by focusing on all aspects of the shopping experience including retail, digital, portfolios, packaging, and all types of communication.
La evolución digital del lujo
Luxury Marketing has always been based on aspirational messages. Communicating exclusivity to potential customers whilst displaying the brand to the population as a whole. This is achieved with clear and unique brand positioning which strives above competitors to create an incomparable brand. In this sector, discretion and privacy are combined to create a clear, agile and powerful strategy.
The latest technology and the forever changing habits of the luxury consumer, set new standards which need to be met.
Marketing directors and luxury brand managers need to have in-depth knowledge in a range of specialised aspects to accomplish luxury marketing.
Automation and Digital footprint
We must analyse, adapt and work with marketing tools to create relevant data and use it to incorporate marketing automation. With this we can respond to each stage of the booking funnel, using the appropriate marketing instruments.
Media and social channels are constantly evolving. Instagram is the key social network for this sector and influencer marketing needs to be exquisitely managed in order to be successful. There are a range of tools to analyse, manage and program digital marketing.
The new target market
70% of luxury purchases include some kind of online consultation within the marketing funnel. 14% of consumers between 18 and 24 years already buy luxury products online. As age increases, the percentage decreases, although year after year, the difference shortens. 9% of consumers between the ages of 25 and 34 and 8% of consumers between the age of 35 and 44, buy luxury products online. This indicates millennials are a new target for luxury brands.