Marketing Plan for Christmas: How to create an effective campaign
The Christmas season is just around the corner, and with it comes a multitude of campaigns dedicated to one of the most anticipated times of the year for both consumers and businesses. How to create a marketing plan fot Christmas? The season is associated with a spectacular increase in consumption, something that businesses want to […]
The ABCs of Digital Marketing
Jargon Decoding Common Digital Marketing Are you marketing-savvy enough to keep pace with today’s dynamic landscape? In a world where every click and interaction counts, having a firm grasp of key marketing terms is like wielding a powerful tool. These terms are the secret sauce that empowers not only marketing professionals but also customers, B2C […]
Gen-Z Marketing
The true digital natives On a social scale, each generation creates an identity and behaviours totally different from its predecessor, and Generation Z, born between 1997 and 2012, is no different. The increasing differences between the millennials and they have fueled the creation of much more complex marketing techniques since Gen-Z Marketing is characterized by […]
Marketing on Metaverse Platforms
New ways to interact Many are the changes that the digital world has experimented with the metaverse since it is no longer considered an abstract idea of the future reality. Metaverse refers to the post-reality universe where users interact with the digital world. Despite our current technology not allowing us to imagine the digital universe […]
Digital Marketing: Four trends and a challenge for 2023
In a constantly evolving sector such as marketing and in an environment as small as Mallorca, it is essential to be up-to-date with news and trends to stay one step ahead and be able to differentiate yourself from your competition. That is why at Zink we have compiled some of the main online marketing […]
New year, new technology.
The arrival of a new year is a good time to reflect on the advances and developments in technology both in recent months and for the future. In this sense, one of the main novelties of 2023 is the use of Artificial Intelligence (AI) for content generation. At Zink we strive to stay at […]
Basic concepts to keep in mind when planning your Facebook Ads campaigns
The ABC of concepts to master important Facebook Ads terms Facebook Ads is and advertising network or advertising support to advertise our products or services. Within the type of ads that are launched on Facebook is a Display Network, meaning that the ads are shown to people who are surfing on Facebook. That is […]
20 digital marketing problems that we solve in Zink Marketing
Winning and maintaining clients through content marketing, social media, and digital experience. And this task is now more difficult than ever, for two reasons: First, constantly evolving technology makes most strategies and plans that are more than 6 months old obsolete. Second, the expectations of customers and prospects are getting higher and higher. What was […]
How to Add Reserve with Google on Your Business Page
If you own a restaurant, hotel or any other business offering a service, you know that advance bookings play a fundamental role in your business activity. Once again, thanks to Google, businesses now have the option to include a direct bookings button on their page, allowing customers to make reservations with a single click. Advantages of using Reserve with Google Creating a reserve button on your Google My Business profile offers benefits to both […]
How to succeed in Influencer Marketing
Influencer marketing has become a widely used resource for all types of companies. The development of digital communication has allowed this type of advertising to succeed among a large number of companies. You can find all kinds of influencer marketing strategies, as the digital landscape allows you to innovate and make your campaigns as flexible as possible. […]