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Autor: zinkmarketing

20 digital marketing problems that we solve in Zink Marketing

Winning and maintaining clients through content marketing, social media, and digital experience. And this task is now more difficult than ever, for two reasons: First, constantly evolving technology makes most strategies and plans that are more than 6 months old obsolete. Second, the expectations of
influencer marketing

How to succeed in Influencer Marketing 

Influencer marketing has become a widely used resource for all types of companies. The development of digital communication has allowed this type of advertising to succeed among a large number of companies.    You can find all kinds of influencer marketing strategies, as the digital landscape allows you to

Using Graphic design as a means of communication

In an increasingly visual society, image and graphic design have become fundamental in creating a successful marketing strategy.  We all know the phrase “a picture is worth a thousand words” and in today's marketing world this phrase couldn’t be more true.    We associate most the companies we
B2B Redes Sociales

B2B Marketing: How to be successful on social media

Typically, a B2B company has a smaller number of customers, so an InBound Marketing strategy is essential. Creating an online community, both with current customers and leads,is key to presenting the value of your product or service, as well as company ethos. In order to
Inbound Marketing for Marine companies

Inbound Marketing for Marine companies

 The nautical industry is an exclusive sector and in order to succeed in it, you have to stand out from the rest. Differentiation is key and achievable with a good marketing strategy. The best way to reach your target market is to communicate on the channels they use, sending out the right type of message to
Reserve With Google by mobile phone

How to Add Reserve with Google on Your Business Page

If you own a restaurant, hotel or any other business offering a service, you know that advance bookings play a fundamental role in your business activity. Once again, thanks to Google, businesses now have the option to include a direct bookings button on their page, allowing customers to make reservations with a single click.     Advantages of using Reserve with Google  Creating
Rosa Pumar

International Women’s Day: Interview with Rosa Pumar

Rosa Pumar is the Managing Director of Imaxe, an agency specialising in "brand building" works for big brands such as: Inditex (Zara as the leading brand), Estrella Galicia, Unicla, Gas Natural, Cabreiroá and Origen España. An endless list of loyal clients and long business relationships run by a fantastic manager. Zink has had the pleasure of