Using Graphic design as a means of communication
In an increasingly visual society, image and graphic design have become fundamental in creating a successful marketing strategy. We all know the phrase “a picture is worth a thousand words” and in today’s marketing world this phrase couldn’t be more true. We associate most the companies we know with an image, an icon or a colour. Like the apple, symbol from […]
Follow these 7 steps to make your website successful
Did you know that there are more than 1.8 billion websites in the world? These days every kind of business should have its own website. In fact, having a direct window to display your product or service to the online world is the key to the success of any business. Just having a website isn’t […]
B2B Marketing: How to be successful on social media
Typically, a B2B company has a smaller number of customers, so an InBound Marketing strategy is essential. Creating an online community, both with current customers and leads,is key to presenting the value of your product or service, as well as company ethos. In order to do this, a B2B social media strategy plays a fundamental […]
Inbound Marketing for Marine companies
The nautical industry is an exclusive sector and in order to succeed in it, you have to stand out from the rest. Differentiation is key and achievable with a good marketing strategy. The best way to reach your target market is to communicate on the channels they use, sending out the right type of message to your buyer personas. Developing a marketing strategy for your […]
International Women’s Day: Interview with Rosa Pumar
Rosa Pumar is the Managing Director of Imaxe, an agency specialising in “brand building” works for big brands such as: Inditex (Zara as the leading brand), Estrella Galicia, Unicla, Gas Natural, Cabreiroá and Origen España. An endless list of loyal clients and long business relationships run by a fantastic manager. Zink has had the pleasure of collaborating with Rosa and her team on various […]
International Women’s Day: Interview with Ana Flores
Ana Flores is a pharmacist by training with a PDD from IESE. She has many year’s experience as a professional in the field of marketing and sales in the Big Pharma and Biotech segments. We know Ana from our Zink office in Madrid. Ana has worked in large companies that are now developing drugs and diagnostic […]
International Women’s Day: Interview with Ophélie Cantin
In the second interview in our series for International Women’s Day, we interview Ophélie Cantin, Marketing Manager at Spanish Travel Agency in Mallorca. My name is Ophélie, I’m 30 years old, I’m from France and I’ve been living in Mallorca for 7 years. I am responsible for a marketing team in an online travel agency. […]
International Women’s Day: Interview with Anna Esteban
This year we are celebrating International Women’s Day at Zink by interviewing female role models in marketing. We talked to 4 different inspirational women from our 4 different locations; Palma, Amsterdam, Galicia and Madrid. Read their stories as woman working in the marketing industry, how they built their career, the challenges they faced and their […]
Marketing Agency Placement: From One Intern to Another
From: Patricia and Paula To: Carol, Paquita and Francina Hello! We are Patricia and Paula, the new interns at Zink Marketing. We are very excited to start this new stage, but we also have a lot of doubts about how the company works, the day-to-day work and we’re curious to know how an online internship […]
Virtual Events: The New Era
If you want to keep up to date with the evolving movement of virtual events, learn about our experience in organising the first major virtual fair in the Balearic Islands: Balearic Yacht Show. The pandemic has meant a change of model in the design and organisation of physical or virtual events. Currently, and in the […]