Every social media content strategy has a fundamental purpose: to create brand lovers. A brand lover is a consumer who feels a deep emotional connection with a brand, showing total loyalty. At Zink Marketing, we explain how you can achieve this. What is the 3H
TikTok is one of the fastest-growing social networks, boasting a vast and rapidly expanding user base. March alone counted 1.582 million monthly users and it is estimated that advertisements on this platform reach 19.3% of the world’s population. Although most people think of TikTok as
choosing the right channels
The dynamics in social networks have already become a fundamental part of the digital ecosystem of the platforms. In this context, Hootsuite has released its 2024 Social Trends Report, revealing insightful percentages. But what is Hootsuite? Hootsuite is a comprehensive social media management tool. It
This year is shaping up to be a crucial chapter in the world of digital marketing, marked by anticipated changes that leave no one indifferent and whose main objective is to protect user privacy. These include the arrival of an updated Google Consent Mode and
In a constantly evolving environment such as the world of marketing, companies look for innovative ways to connect with their customers, and one of these new ways is sensory marketing. This area of marketing is based on connecting with customers through the senses to establish
In a constantly evolving sector such as digital marketing and social media, each new year presents a challenge filled with changes that directly impact the results and strategies of brands and companies. At Zink Marketing, we believe it’s important to stay one step ahead and
The Christmas season is just around the corner, and with it comes a multitude of campaigns dedicated to one of the most anticipated times of the year for both consumers and businesses. How to create a marketing plan fot Christmas? The season is associated with a
Jargon Decoding Common Digital Marketing Are you marketing-savvy enough to keep pace with today’s dynamic landscape? In a world where every click and interaction counts, having a firm grasp of key marketing terms is like wielding a powerful tool. These terms are the secret sauce
The true digital natives On a social scale, each generation creates an identity and behaviours totally different from its predecessor, and Generation Z, born between 1997 and 2012, is no different. The increasing differences between the millennials and they have fueled the creation of much
