New ways to interact

Many are the changes that the digital world has experimented with the metaverse since it is no longer considered an abstract idea of the future reality. Metaverse refers to the post-reality universe where users interact with the digital world. 

Despite our current technology not allowing us to imagine the digital universe the way Mark Zuckerberg does, we can still take advantage of the many opportunities offered by marketing on metaverse platforms to enhance our brand’s interactions with the real world.

How to enter the metaverse?

In 2021, Facebook Inc introduced Metaverse Platforms as their proposal for their future in the metaverse. Meta’s portfolio includes platforms such as Facebook, Instagram, WhatsApp, Messenger or Workplace. The brand offers businesses infinite possibilities to manage, care for, and protect the interactions with its target audiences.

What do metaverse marketing platforms offer?

Within the many options Meta offers businesses, Meta Business Suite stands out. Not only can users manage and optimize their pages’ profiles, but they can also decide what, how, and when our content is posted. The ability to personalise our content is translated into dynamic experiences that help generate better connections with our audiences. 

Furthermore, Business Suites provides more autonomy and efficiency to creators where publications’ restrictions depend on creativity and ingenuity even though they still have to follow the regulations and norms of the platform. 

On the other hand, platforms such as Instagram, WhatsApp, or Facebook Marketplace are still extremely useful when it comes to navigating in a digital world that changes as much as our client does. Marketing on metaverse platforms allows us to implement a multi-channel strategy in which we connect the virtual world with the physical one while maintaining the same audience on all our platforms.

The most prestigious corporations are spending a lot of time on the development of their presence on Meta platforms, but not only they can do it. At Zink Marketing we specialise in developing your digital identity. We know how to help you translate your ideas into digital language so that the transition of your business to the metaverse is immediate and effective.

If you’d like to increase your profitability on social networks and improve your online reputation, we will be happy to help you. Contact us and let’s join the metaverse together!

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Source: It’s Your World