Essential KPIs to evaluate your inbound marketing strategy
Measure, measure, and measure: This is the key to success in inbound marketing. Only this way will you be able to evaluate how the project is faring and if the objectives are being met or you need to redefine your strategy. And that is one of the great benefits of inbound marketing, that we can […]
Online Reputation for restaurants: Why your restaurant needs a digital presence
Previously we talked about how customers are increasingly depending on user reviews. Many establishments have decided to go online. Today we will explain why your restaurant needs an online profile online and some tricks on how to manage them. Welcome to a generation in which the image you project on the internet shapes the opinion […]
5 Programming tools which will help you manage Instagram
Did you know that Instagram currently has more than 400 million active users? It is currently the most used social network. This platform is one of the best ways to present your business. Instagram works as a showcase which helps us promote ourselves, and reach our clients in a closer, more direct and casual way. […]
Google Hotels is here to stay
Amazingly, Google has it done again! Reinventing the Online Booking model. Learn more… This time Google has introduced itself in the hospitality sector by creating a new tool called Google Hotels, a new travel search engine. It consists of a search experience in which the user can carry out the whole investigation process through Google. […]
The value of online reputation: Impact on hospitality investment
Last week we attended IE Real Estate Club’s event on tendencies in the hospitality sector. We enjoyed great presentations from Aurelio Vázquez(CEO Iberostar), Alfonso del Poyo (Vice President of Melia Hotels International), or Alex Robinson – Senior Manager Industry Partners at STR. Laura Hernando, Managing Director of Hotels for Colliers International, presented interesting figures on […]
Pablo Mateos: “A Service’s Success Comes From Opinions”
Pablo Mateos, Activity manager for Atrápalo in Madrid, tells us how digital marketing directly influences sales. He also explains how service sales websites are being renewed to offer complete experiences to their clients.