We discuss why those companies investing in digital marketing will be more successful in the course and after the COVID-19 crisis. There are sectors which benefit and others which will lose from the current pandemic. As with any kind of crisis, companies will need to
Google Penalties are a punishment imposed on webpages for not following their webmaster guidelines. These penalties can be very harmful to our website’s organic traffic since they drop their position on search results and Google partner websites or, in the case of serious offenses, Google
The number of voice searches has undergone exponential growth and SEO strategies, especially those in the hospitality sector, have been redefined. Every day, hour, and minute, the number of people using voice searches is increasing. The current figure is that 20% of searches from mobile
Do you have everything prepared for the new hospitality season? Changes and improvements finished? Gardens fixed? Menus checked? What about your hotel’s online presence on platforms like tripadvisor, booking, google, holidaycheck… Before beginning the season it is very important to carry out a general revision
It is increasingly important to correctly manage your establishment’s online reputation. Travelers focus on other internet user’s opinions and how the hotel has responded to them to decide whether or not to hire their services. Food, beverage, and the opening hours of services offered by
Previously we talked about how customers are increasingly depending on user reviews. Many establishments have decided to go online. Today we will explain why your restaurant needs an online profile online and some tricks on how to manage them. Welcome to a generation in which
Did you know that Instagram currently has more than 400 million active users? It is currently the most used social network. This platform is one of the best ways to present your business. Instagram works as a showcase which helps us promote ourselves, and reach
Amazingly, Google has it done again! Reinventing the Online Booking model. Learn more… This time Google has introduced itself in the hospitality sector by creating a new tool called Google Hotels, a new travel search engine. It consists of a search experience in which the
Last week we attended IE Real Estate Club’s event on tendencies in the hospitality sector. We enjoyed great presentations from Aurelio Vázquez(CEO Iberostar), Alfonso del Poyo (Vice President of Melia Hotels International), or Alex Robinson – Senior Manager Industry Partners at STR. Laura Hernando, Managing
Pablo Mateos, Activity manager for Atrápalo in Madrid, tells us how digital marketing directly influences sales. He also explains how service sales websites are being renewed to offer complete experiences to their clients.
