1.-IS IT IMPORTANT TO HAVE A GOOD DIGITAL MARKETING STRATEGY IN ATRAPALO?

Having a good digital marketing strategy in Atrapalo is very important because, in the end, all online e-commerce platforms are competing to have good web positioning. In the end, recognition and good positioning make or break the sale.

2.-HOW IS A MARKETING STRATEGY SET IN A COMPANY THAT SELLS SO MANY SERVICES?

Our marketing department is divided according to the different services we offer. For example, there is a person dedicated to online marketing of only holiday leisure and another person to urban leisure. And each one responds to petitions and tries to keep all our products well positioned in comparison to competitors.

3.-YOU HAVE ABOVE ALL A GREAT TOURISTIC AND HOTEL OFFER, WHICH ALSO INCLUDES OPINION THAT USERS HAVE LEFT ON YOUR PLATFORM AS WELL AS ON TRIPADVISOR. HOW IMPORTANT IS ONLINE REPUTATION MANAGEMENT? DOES IT AFFECT THE DECISIONS OF FUTURE TRAVELERS?

The success of an activity, hotel, or any other service, comes from its opinions. The success of an offer which is not as good, but has opinions, compared to another offer which is better. but has no opinions, is clearly visible. Because a user is more confident hiring a service for which people have shared their opinions and experiences.

This is why one of the good things Atrapalo did since the beginning was to focus on working with people’s opinions and communicating this feedback to the providers responsible for the activities. This way we can keep a valued product because, in the end, these opinions affect the brand.

Also, every time we have negative opinions on our platform, we pass them on to the provider. This way they can respond or explain the reason behind this negative comment. Because sometimes it’s due to specific cases, technical problems, or new staff that isn’t aware of the proper procedure.

4.-YOU HAVE ALSO CREATED A STUDY ABOUT THE HABITS AND TRENDS OF TOURISM. HOW HAS THE TOURIST CHANGED IN THESE YEARS?

I was surprised when I joined Atrapalo, my colleagues told me that, in the beginning, flight booking, for example, was online, but the boarding pass was still sent by post to the customer. This was a clear reflection of the distrust related to online shopping at the beginning.

In this sense, Atrapalo has known how to position itself well when habits of online consumption have changed. It is a platform that has sold products and services for many years while putting special attention to the client and customer support.

5.-HOW WILL THE USER CONTINUE TO EVOLVE WHEN IT COMES TO BOOKING THEIR HOLIDAYS?

Now, what people are looking for the most, is experiences. They don’t just want to go to the theater, they look for complete plans. Combining different activities to create the experience of a different day. We have been selling combined activities for some time and they work very well.

We can also see that many flight and hotel booking websites are now selling activities. For example, Tripadvisor and Booking have bought small activity booking websites to include them in their offer and complete the service they offer clients.

It is very important to channel the marketing strategy properly and to carry out a good plan that ensures that our brand and products are positioned well online. Atrapalo works every day to keep itself up to date with the latest developments in the sector and to get ahead of their client’s needs. Because of this, they manage to be a leader in the online service sales sector.