Previously we talked about how customers are increasingly depending on user reviews. Many establishments have decided to go online. Today we will explain why your restaurant needs an online profile online and some tricks on how to manage them.

Welcome to a generation in which the image you project on the internet shapes the opinion internet users have of your company. This is why, more than ever, you should pay attention to what’s said about your company on different platforms.

Undoubtedly word of mouth is the best tool to make yourself known since the beginning of time, we won’t argue otherwise. However, today’s word of mouth is called: recommendation. These recommendations are left by users on Facebook, Google, Tripadvisor, etc.

So if you have a restaurant, you are in luck. Pay attention! We are going to tell you the reasons that will make you pay more attention than ever before to the opinions published about your business on the internet.

• Investigate first, then decide. Us digital natives search for any relevant information on the internet before going to an unknown restaurant. And yes, we trust customer opinion more than we do the restaurant’s website. Currently, 75% of internet users look for opinions on the restaurant before deciding to go there or not.

• Always positive. It’s pretty obvious that a negative comment about a restaurant won’t make us want to go there. But, will a positive comment help attract people? It’s not that we say so, users do, 93% of clients value positive restaurant reviews.

• Internet first. After having read the last two points, you may think that it would be great if most of your reservations were online and not by phone. But, let us warn you that, if you don’t yet have an online booking management service, you are making a huge mistake. 76% of people already use the internet to make reservations, this will also help you get more visits. Now that’s a 2×1!

• Prevention is better than cure. Knowing what is said about you at any moment and in every platform will help you be ready for anything that might happen, preventing or stopping a possible reputation crisis for your restaurant.

Now that you know the reasons why you should take care of the image your restaurant projects on the internet, we will help you with a few tips:

• Take note of positive comments, and transmit them to the whole team. They will help them be motivated to keep improving every day.
• Learn to manage negative comments and try to convert them into constructive criticism, which will help you improve.
• If your clients have had a good experience, ask them to leave an opinion about your restaurant.
• If you have a chalkboard, you could write some of the positive comments left by users. This way you will get more customers to rate you positively.

At Zink, we are in charge of taking care of different company’s online reputation. We monitor everything that has to do with the restaurant, this way, we can help them manage all kinds of comments on different platforms. We also create content and much more, adapting to the necessities of each individual company. If you need help with your ORM, don’t hesitate to get in contact with us!