Being an intern at one of the first international virtual events
How to be an intern in a marketing agency and participate in one of the first international virtual trade fairs in the pandemic? There is no doubt that organising a 100% virtual fair in the middle of a pandemic is a major transformation challenge for a marketing agency. A virtual fair has “stands”, events, conferences, […]
The Marketing translation tips you need to know
When writing content online, you want your message to reach as many people as possible. And not only locally, but also internationally. When writing multilingual marketing content for your company or client, there are certain factors you need to bear in mind to ensure you beat your competitors and dazzle Google to achieve the best […]
Balearic Yacht Show: The first virtual yacht show in the Balearic Islands
Throughout 2020 we have seen many changes in the nautical industry as it has evolved and adapted to comply with the changes in the market. The Balearic Islands are a top player in the marine industry with a broad range of professionalised businesses in a prime location in the centre of the Mediterranean. How […]
Being an intern during the Covid-19 pandemic
Many interns come and work with u and learn at Zink. The group of interns we have today has adapted perfectly to this new normality, working remotely and during strange times. They couldn’t have done it better, which is why we wanted to ask their opinion about their time with us. In our previous post […]
Free SEO tools to increase organic traffic
Nowadays there are so many SEO tools available to help improve your website’s organic ranking it’ difficult to know where to begin. Most of these online tools come with a hefty price tag and require long-term commitment, and the ones which don’t are not always worthwhile. If you’re new to SEO and looking for some […]
What is a Google Penalty and how can we avoid them?
Google Penalties are a punishment imposed on webpages for not following their webmaster guidelines. These penalties can be very harmful to our website’s organic traffic since they drop their position on search results and Google partner websites or, in the case of serious offenses, Google may even cease to index our web (remove it from […]
The impact of COVID-19 on Digital Marketing
We discuss why those companies investing in digital marketing will be more successful in the course and after the COVID-19 crisis. There are sectors which benefit and others which will lose from the current pandemic. As with any kind of crisis, companies will need to adapt their current marketing strategy to the new environment and […]
Voice searches: 7 SEO strategies for 2020
The number of voice searches has undergone exponential growth and SEO strategies, especially those in the hospitality sector, have been redefined. Every day, hour, and minute, the number of people using voice searches is increasing. The current figure is that 20% of searches from mobile phones are done by voice. It is estimated that by […]
The importance of keeping your hotel’s profile updated on online platforms.
Do you have everything prepared for the new hospitality season? Changes and improvements finished? Gardens fixed? Menus checked? What about your hotel’s online presence on platforms like tripadvisor, booking, google, holidaycheck… Before beginning the season it is very important to carry out a general revision of your hotel’s profiles on different booking and opinion platforms, […]
How to respond to the most common criticism left by Spaniards on vacation
It is increasingly important to correctly manage your establishment’s online reputation. Travelers focus on other internet user’s opinions and how the hotel has responded to them to decide whether or not to hire their services. Food, beverage, and the opening hours of services offered by the hotel are the points most commonly commented by Spanish […]