Do you have everything prepared for the new hospitality season? Changes and improvements finished? Gardens fixed? Menus checked? What about your hotel’s online presence on platforms like tripadvisor, booking, google, holidaycheck…

Before beginning the season it is very important to carry out a general revision of your hotel’s profiles on different booking and opinion platforms, to make sure the information on there is correct. Maintaining photos and descriptions of your hotel up to date will allow you to increase online sales and booking.

What is the first thing that a customer sees before booking vacations? The different profiles that the hotel has on the internet, hence the importance of updating the information and images from you business, since it influences the user’s opinion when the time comes to book with a company or another.

We must have in mind that users are not only influenced by opinions left by other travelers on these platforms, they also take a look at the photos and descriptions on the hotel’s profile.

1.- Update your Images Online

We are sure you upload new photos everyday on instagram to keep your personal profile updated. A similar thing happens with hotels but it’s not necessary to do this daily, only at the beginning of the season and whenever there are news.

The customer has to see how the hotel which he is booking is at the moment. This is why photos need to be updated after improvements and changes are carried out. It is misleading to show old or fake photos of your establishment and, at the end, this affects your online reputation badly.

You might think that it’s ok to maintain old photos among the new ones, so that the user can appreciate and value the upgrades. But this can also cause confusion and make the customer believe that some parts of the hotel are different to others and also generate distrust.

But don’t start uploading hundreds of photos. It is always better to have a few high quality photos, than saturate the customer with many low quality images.

Choosing the profile picture correctly is as important as having a good selection of images. Because a hotel’s presentation photo is the one that will make the internet user decide to click and find out more about your business.

2.- Hotel Descriptions Online

Text is just as important as images. Same as you hire a professional to photograph your business instead of publishing your own photos taken with a mobile phone, you should keep in mind that professional drafting services can make your hotel’s description much more attractive and cautivating. Writing the description yourself won’t work as well as hiring a professional to write it for you.

Take advantage of this opportunity and explain to your future guests why they should choose your hotel instead of another. Mention all the advantages and services you offer that mark the difference with your competition.

But, just as important as it being well redacted, the information should be true. You should never add untrue information to the description in an attempt to increase sales. Also, you should offer the user relevant information: transport options near the hotel, activities, and distances to monuments or commercial areas.

Keep these things in mind while revising your hotel’s profile on these websites. Are the images and text attractive? Would you book a stay at your hotel? In the end, the most important thing is that you dedicate whatever time is necessary to revise the descriptions and images and to put yourself in the users place. If you wouldn’t choose this hotel, why would anyone else?

Keep in mind that there are professionals in this sector that can help you maintain an updated and attractive profile, as well as improving your online reputation.