Did you know that there are more than 1.8 billion websites in the world? These days every kind of business should have its own website. In fact, having a direct window to display your product or service to the online world is the key to the success of any business. Just having a website isn’t enough though, to stand out from the vast number of websites out there and get your potential clients attention, we have a few important tips to follow:
1. Define your business objectives
Before setting up your website, you should define the objectives you want to achieve. They can be brand awareness, source of information, a place to attract customers to our offline business, getting contact details and so on.
2. UX (User Experience)
UX is what a person perceives during the interaction with a product or service. To obtain good UX on a website, we must place ourselves in the shoes of our target audience and customise a design according to their needs. This way, we will make them feel satisfied and grateful after their visit and the probability of them visiting our website again will increase exponentially.
3. Content strategy
In order to achieve the objectives which we set, we need to have a clear and achievable content strategy. On your website, your content strategy will determine either success or failure.
Things to take into account when creating a content strategy:
- A blog with useful and personalised information
- The frequency of your publications
- Create content beyond the blog
- Relate your content to your objectives
- Use online channels such as news newsletters, social networks, etc., which will help us to extend the reach of our content.
- Have knowledge of the topics you write about
4. Structure
Having a structured website is beneficial to achieve good usability. The user experience is much more positive when the website is well structured. In addition, having a clear structure makes it easier for Google to understand your page, which is very important for SEO.
5. SEO
Creating a good SEO (Search Engine Optimisation) strategy improves the positioning and, therefore, the visibility of your website in search engines. Taking SEO into account when creating and adding content to our website will help us to obtain a greater reach without the need to resort to paid methods. SEO will help you achieve results in the long term.
SEO is related to photo tags, readability of texts, quality of videos, links to other websites, keywords, etc. Learn more about SEO.
6. Responsive design
A responsive web design is one that is able to adapt to all types of screens regardless of their size. This system is able to automatically detect the width of the screen and adapt all the content of the page (font size, images, menus, etc.) to this size.
Responsive web design is very important nowadays as it is becoming more common to consult websites from all types of devices. It also helps to improve the user experience, SEO, branding and allows you to increase conversions and leads.
7. Integration with social networks
Social networks are a great tool to spread and support our website. A correct integration of the website with social networks guarantees more traffic to the website, quality followers and an improvement of your brand.
This integration must be coherent, so the design of our website (colours, fonts, image editing, etc.) must be applied to all our communication channels.
Do you knave any more tips to succeed with your website? Share them with us!
