PALMA AQUARIUM FOUNDATION

Integral Marketing Strategy for the Palma Aquarium Foundation: Raising awareness and conservation of species in the Balearic Sea.

SERVICIOS

Material CorporativoSocial Media

Contexto

The Palma Aquarium Foundation is an organization dedicated to marine conservation in the Balearic Sea, environmental education and global biodiversity awareness. With a focus on ocean protection and sustainable development, its mission is to transmit these values, educate and inspire its audience. The objective of our strategy was to improve their online presence, reinforce their brand image and maximize the impact of their awareness campaigns and educational activities, through relevant and visually impactful content.

Lo que hemos hecho

For the Palma Aquarium Foundation, we developed a comprehensive marketing strategy that included the management of a social media content calendar, blog writing, creative design, video recording and editing, and photography. In addition, we designed corporate material, such as a banner and a roll-up, for events and activities. All work was focused on improving their online presence, reinforcing their brand image and maximizing the impact of their educational and awareness campaigns.

Trabajo Realizado

Social Media Management

  • Monthly calendar: We created a monthly content calendar for social networks, ensuring that each publication was aligned with monthly campaigns, events and topics of interest, allowing us to optimize the planning and consistency of publications.
  • Copywriting: We manage copywriting to capture audience attention, promote interaction and reflect the Foundation’s values. Each piece of copy is created strategically, aligned with the objectives of each campaign and adapted to the brand voice.
  • Blog writing: We write articles on key topics related to the conservation of marine species and the Foundation’s activities. The articles are shared on social networks to increase interaction and drive traffic to the Foundation’s website, contributing to its digital positioning.
  • Creative Design: We designed visually appealing posts and ads aligned with the Foundation’s brand identity. Each design was adapted to the content calendar, maximizing the relevance and visual impact of each campaign to capture the audience’s attention.
  • Video Recording and Editing: We capture and edit videos to promote the Foundation’s activities. The results are reels and final clips, shared on social networks to encourage interaction and raise awareness about marine conservation.
  • Photography: We conduct photo shoots at the Aquarium to capture key moments and provide visual content to reinforce the Foundation’s communication, reflecting its mission and activities in an impactful way.
mockup 1_palma aquarium
roll up_palma aquarium

Trabajo Realizado

Corporate Materials

As part of the branding strategy, we designed prospective promotional materials, including a banner and a roll-up for events and presentations. These visual elements reinforced the Foundation’s presence at events and facilitated the dissemination of its marine conservation message.

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