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Mac Insular

Mac Insular's digital success in the Environmental Management Sector: Transforming Waste into Opportunities.

SERVICIOS

AudiovisualSEMSocial Media

Contexto

Mac Insular is the leading company in voluminous waste management in Mallorca, committed to sustainability and the environment. When they approached us, they were looking for a digital presence that would reinforce their image as a leader in waste management on the island. Our team developed a comprehensive strategy that encompassed social networks, Paid Media, and internal and external communications, thereby significantly impacting their visibility and connection with their key audiences in the digital sphere.

Lo que hemos hecho

Work began by creating a digital strategy and creative proposal that reflected Mac Insular's mission and values. We designed a content calendar for their social networks, tailored to LinkedIn, X (Twitter) and Instagram, aligning posts with their sustainability campaigns, recycling education and the impact of their work in the community.

Trabajo Realizado

Social Media

Social Media Launch

We conducted a robust social media launch featuring engaging posts, both in visuals and content. The posts included educational infographics, recycling and sustainability data, and summaries of the company’s most important activities.

Copywriting and Creative Content

We wrote engaging copy that aligned with Mac Insular’s corporate tone. The visual content reflected their commitment to the environment and highlighted their work with the efficient management of voluminous waste.

 

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Trabajo Realizado

PAID MEDIA | Instagram Ads

We designed and managed advertisements on Instagram, focused on increasing Mac Insular’s visibility and raising awareness about the importance of proper waste management. The campaigns reached local audiences, generating excellent responses in terms of interaction and reach.

Trabajo Realizado

Audiovisual Production

We recorded sessions that included staff interviews, timelapse videos of operational processes, and the capture of key moments in their facilities. In addition, we took professional photographs and edited reels for Instagram, showing Mac Insular’s daily work in a fresh and impactful way.

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