Jumbo Tours was undergoing a process of expansion and modernization, to improve its connection with its target audience and increase its digital presence. As part of this growth, they needed a solid marketing strategy that integrated creative design with increased visibility online and at in-person events for each of their products and brands.
From Zink Marketing, we have provided a comprehensive approach to Jumbo Tours, covering key areas such as graphic design, social media management, branding, audiovisuals and web design. We have focused on creating a modern and coherent look & feel with their brand, optimizing their presence on digital platforms and at international tourism fairs.
We develop online and offline graphic pieces to ensure a coherent and attractive image in each of the company’s services and experiences, from creativities in stands at trade fairs such as FITUR to its social networks or corporate elements.
With a differentiated strategy for their different B2B and B2C audiences, we took care of Jumbo Tours’ social networks by creating content strategies focused on increasing their visibility, generating interaction with the public and strengthening their brand presence. Managing the visual identity and content to effectively connect with their different target audiences.
We streamlined Jumbo Tours’ digital presence with a responsive web design, ensuring a smooth user experience on any device. In addition, we do ongoing maintenance to ensure optimal site performance and communication of all their news.
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