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Discover Santa Ponsa

At Zink Marketing, we work with Discover Santa Ponsa to promote winter tourism through a strategy combining social media, paid media, and audiovisual content, increasing its visibility during the low season.

SERVICIOS

AudiovisualPaid MediaSocial Media

Contexto

Collaboration with Discover Santa Ponsa to revitalise its image and position it as a winter tourism destination in Mallorca. The project included modernising its digital presence, optimising resources across social media and paid media, and creating engaging audiovisual content. All of this was aimed at increasing visibility during the low season, strengthening brand perception, and delivering strong results through digital marketing campaigns.

Lo que hemos hecho

In collaboration with Discover Santa Ponsa, we designed a comprehensive digital strategy focused on promoting winter tourism in the area. Through a visual refresh, social media management, and paid media campaigns, we worked to increase the destination’s visibility during the low season. In addition, we created engaging audiovisual content to highlight Santa Ponsa’s unique winter experiences. We continue to refine brand perception and strengthen its digital presence, resulting in a notable increase in tourist interest and the consolidation of Santa Ponsa as an attractive winter destination.

Trabajo Realizado

Social Media

We created a social media strategy focused on positioning Santa Ponsa as an attractive destination during the winter season, highlighting its natural surroundings, tranquillity, outdoor activities, and local lifestyle. Through seasonally aligned visual and narrative content, we generated interest among travellers seeking authentic experiences outside the high season. We managed and optimised the social media presence to increase reach, engagement, and the perception of Santa Ponsa as a year-round tourist destination.

Santa Ponsa Mock up 3
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Trabajo Realizado

Paid Media

We managed paid media campaigns focused on promoting Santa Ponsa as a tourist destination during the winter season. The campaigns were designed to drive interest and consideration, using geographic and affinity-based targeting to reach potential travellers in key markets. We continuously optimised ads and creatives to maximise reach and investment efficiency, reinforcing Santa Ponsa’s positioning as an attractive year-round destination.

Trabajo Realizado

AudioVisual

We developed audiovisual content designed to convey the essence of Santa Ponsa in winter, highlighting its landscape, slower pace, and experiences outside the high season. Through videos and visual assets adapted to different digital formats, we created an engaging narrative that reinforces the destination’s identity and connects emotionally with audiences seeking authentic travel experiences year-round. The audiovisual content was strategically integrated into social media and paid media campaigns to maximise impact and reach.

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Discover Santa Ponsa
We are collaborating with Discover Santa Ponsa to boost winter tourism and increase its visibility during the low season.

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