Trabajo Realizado
New identity: branding
We have built a strong, distinctive and memorable identity that projects a modern and dynamic image, faithfully reflecting the brand’s values.
Transformation of a company with limited management of its digital resources, and an outdated brand image and reputation, into a modern, reliable organization, at the forefront of digital channels. Not to mention outstanding results in SEM campaigns.
Fontsana is a client of great technical complexity, which requires a strategy that goes beyond achieving the established KPIs. We are focused on researching, innovating, and implementing actions in order to change and improve the perception of care homes. In addition, we are focused on obtaining the necessary lead generation results to make the business work 100%. Making this is a 360+ strategy. We began by crafting a fresh visual identity that truly represents our mission. Following this, we developed a user-friendly website and launched the management of their social media channels. We have executed successful digital marketing campaigns. We continually enhance the company's reputation and solidify its positioning as a leading facility in the sector. This is accomplished through the organisation of events, media-related activities, a television spot, public relations initiatives with relevant organisations, and so forth.
We have built a strong, distinctive and memorable identity that projects a modern and dynamic image, faithfully reflecting the brand’s values.
The creation of the new website represented a major challenge, as it involved merging two independent sites: the Fontsana Sóller residence and Fontsana Son Armadams. Both had to be integrated into a single digital space that was well structured, easy to navigate and user-friendly, despite the complexity of managing a main menu and specific submenus for each residence.
The challenge was to achieve this fusion without compromising the hierarchy, levels and length of the URLs, critical factors for effective SEO optimization. The result: a high-ranking website, intuitive and clear, with a functional design focused on improving the user experience to support the ultimate goal: to achieve conversions.
We have opened and created the look & feel for the different profiles consistent with the brand. This is actively managed by adapting the content to market trends as well as the needs of its followers. Thereby building a participative community that is constantly growing and encourages interaction.
We have created a solid strategy for campaigns on Google Ads, Facebook and Instagram, optimizing them on a monthly basis to ensure compliance with established KPIs. These campaigns are designed to maximize performance and achieve business objectives.
We prepare monthly and quarterly reports in which we meet with the client to comprehensively track the performance of all KPIs. During these meetings, we also conduct a general analysis to redefine objectives and adjust strategies as needed.
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