{"id":42083,"date":"2021-10-31T13:50:45","date_gmt":"2021-10-31T12:50:45","guid":{"rendered":"https:\/\/zinkmarketing.es\/?p=42083"},"modified":"2021-12-09T12:56:19","modified_gmt":"2021-12-09T11:56:19","slug":"20-problemas-de-marketing-digital-que-resolvemos-en-zink-marketing","status":"publish","type":"post","link":"https:\/\/zinkmarketing.es\/respaldo\/20-problemas-de-marketing-digital-que-resolvemos-en-zink-marketing\/","title":{"rendered":"18 problemas de marketing digital que resolvemos en Zink"},"content":{"rendered":"

[vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1570543042107{background-color: #ffffff !important;}\u00bb][vc_column][vc_column_text]Ganar o mantener clientes a trav\u00e9s del marketing de contenidos, redes sociales<\/a>\u00a0y experiencia digital.<\/p>\n

Y es que esta labor es ahora m\u00e1s dif\u00edcil que nunca, por dos razones:<\/p>\n

En primer lugar, la tecnolog\u00eda en constante evoluci\u00f3n convierte en obsoletos la mayor\u00eda de los planes y estrategias<\/strong> que tienen m\u00e1s de 6 meses de antig\u00fcedad.<\/p>\n

En segundo lugar, las expectativas de los clientes y prospectos<\/strong><\/a> son cada vez mayores. Lo que era innovador, \u00fatil o divertido hace dos a\u00f1os es simplemente algo com\u00fan en la actualidad.<\/p>\n

En Zink Marketing, utilizamos nuestros a\u00f1os de experiencia en continua evoluci\u00f3n, trabajando con grandes marcas para ayudarles a resolver sus problemas de marketing<\/a> y experiencia del cliente, para poder resolver y mejorar cualquier proyecto que llega a nuestras manos. \u00bfQuieres saber m\u00e1s?<\/p>\n

Si bien personalizamos cada \u00e1mbito de trabajo para satisfacer las necesidades \u00fanicas de cada stakeholder, gran parte de nuestro trabajo se centra en abordar y resolver problemas<\/strong> como estos:<\/p>\n

    \n
  1. \u00bfContin\u00faas invirtiendo en contenido, pero no obtienes un retorno econ\u00f3mico<\/strong>?<\/li>\n
  2. \u00bfTus planes<\/strong> de redes sociales ha dejado de generar un compromiso significativo y otros comportamientos deseables de clientes \/ prospectos?<\/li>\n
  3. \u00bfSabes que necesitas equilibrar <\/strong>las redes sociales org\u00e1nicas y de pago, pero no sabes en qu\u00e9 proporci\u00f3n y qu\u00e9 presupuestos son \u00f3ptimos?<\/li>\n
  4. \u00bfA medida que el contenido evoluciona hacia audio \/ video<\/strong>, no est\u00e1s seguro de qu\u00e9 tipo de recursos u organigrama necesitas para ejecutar con \u00e9xito?<\/li>\n
  5. \u00bfLas m\u00e9tricas<\/strong> de \u00e9xito que se utilizan para medir el contenido, las redes sociales y las comunicaciones digitales no reflejan suficientemente los resultados comerciales reales?<\/li>\n
  6. \u00bfCrees que los planes de marketing existentes son demasiado amplios e imprecisos, pero no est\u00e1s seguro de c\u00f3mo aumentar la relevancia<\/strong> al dirigirte a personas y necesidades espec\u00edficas de los clientes?<\/li>\n
  7. \u00bfLa p\u00e9rdida de clientes<\/strong> es mayor de lo deseable y no est\u00e1s seguro de qu\u00e9 interacciones de la experiencia del cliente abordar para retrasar la tasa de abandono?<\/li>\n
  8. \u00bfLos clientes esperan interactuar instant\u00e1neamente con tu organizaci\u00f3n en cualquier canal online, y no est\u00e1s seguro de c\u00f3mo, \u00bfd\u00f3nde o cu\u00e1ndo recurrir, monitorear y responder? \u00bfHas de estar siempre conectado<\/strong>?<\/li>\n
  9. \u00bfNo est\u00e1s seguro de c\u00f3mo lanzar una iniciativa en mensajer\u00eda \/ marketing conversacional, chatbots y \/ o contenido activado por voz?<\/li>\n
  10. \u00bfLos resultados de tus estrategias de e-mail marketing<\/strong> contin\u00faan desvaneci\u00e9ndose? \u00bfPor qu\u00e9?<\/li>\n
  11. \u00bfSabe que tu plan digital<\/strong> necesita una revisi\u00f3n generalizada, pero desconoces \u00bfcu\u00e1les deber\u00edan ser las prioridades y actuaciones correctas?<\/li>\n
  12. \u00bfTus competidores<\/strong> te superan en experiencia digital y \/ o del cliente. \u00bfDeber\u00edas imitar lo que est\u00e1n haciendo? \u00bfC\u00f3mo?<\/li>\n
  13. Tu experiencia digital de cliente no es lo suficientemente diferenciada como para producir un boca a boca proactivo. \u00bfC\u00f3mo se puede arreglar?<\/li>\n
  14. \u00bfDeseas aumentar el liderazgo<\/strong> y top of mind de tu categor\u00eda comenzando con una investigaci\u00f3n? \u00bfC\u00f3mo empezar?<\/li>\n
  15. \u00a0\u00bfQuieres mejorar el nivel a tu equipo en social \/ content \/ digital y necesitas un taller o formaci\u00f3n<\/strong> para hacerlo?<\/li>\n
  16. \u00bfCrees que el contenido planificado y con una buena estrategia aumentar\u00e1 la participaci\u00f3n, pero no est\u00e1s seguro de cu\u00e1les deber\u00edan ser tus \u00abplanes\u00bb o c\u00f3mo crearlos?<\/li>\n
  17. Los influencers pueden ser un m\u00e9todo eficaz para aumentar el alcance y elevar la confianza y la relevancia, pero \u00bfno est\u00e1s seguro de c\u00f3mo identificar y \u00abadministrar\u00bb a los influencers adecuados en tu segmento?<\/li>\n
  18. Conoces muy bien tu sector, clientes y estrategias, pero \u00bfno consigues tener tiempo para controlar las m\u00e9tricas e innovar al ritmo que lo ha hace el mundo digital?<\/li>\n<\/ol>\n

     <\/p>\n

    Nuestros clientes y casos de \u00e9xito hablan por s\u00ed mismos. \u00bfPodemos ayudarte?[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

    [vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1570543042107{background-color: #ffffff !important;}\u00bb][vc_column][vc_column_text]Ganar o mantener clientes a trav\u00e9s del marketing de contenidos, redes…<\/p>\n","protected":false},"author":1,"featured_media":42072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[343],"tags":[404],"class_list":["post-42083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-online"],"yoast_head":"\n20 problemas de marketing digital que resolvemos en Zink Marketing<\/title>\n<meta name=\"description\" content=\"Gracias a nuestra amplia experiencia, en Zink Marketing, podemos resolver problemas de marketing. 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