{"id":41947,"date":"2021-08-31T13:50:45","date_gmt":"2021-08-31T11:50:45","guid":{"rendered":"https:\/\/zinkmarketing.es\/?p=41947"},"modified":"2021-09-27T14:49:00","modified_gmt":"2021-09-27T12:49:00","slug":"los-secretos-del-marketing-de-influencia","status":"publish","type":"post","link":"https:\/\/zinkmarketing.es\/respaldo\/los-secretos-del-marketing-de-influencia\/","title":{"rendered":"Los secretos del Marketing de influencia"},"content":{"rendered":"

[vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1570543042107{background-color: #ffffff !important;}\u00bb][vc_column][vc_column_text]El marketing de\u00a0influencia\u00a0se ha\u00a0convertido\u00a0en\u00a0<\/span>un\u00a0recurso\u00a0muy\u00a0utilizado\u00a0por\u00a0todo\u00a0tipo\u00a0de\u00a0empresas<\/span><\/b>. El desarrollo de la comunicaci\u00f3n digital ha permitido que este tipo de publicidad se desarrolle y triunfe entre un gran n\u00famero de compa\u00f1\u00edas. <\/span>\u00a0<\/span><\/p>\n

Puedes\u00a0encontrar\u00a0todo\u00a0tipo\u00a0de\u00a0<\/span>estrategias\u00a0de marketing<\/span><\/a> de influencia, ya que el panorama digital te permite innovar y flexibilizar al m\u00e1ximo las campa\u00f1as. Aun as\u00ed, te contamos las claves para triunfar con una estrategia de marketing de influencia.<\/span>\u00a0<\/span><\/p>\n

Qu\u00e9 es el marketing de influencia<\/span>\u00a0<\/span><\/p>\n

Se\u00a0trata\u00a0de una\u00a0t\u00e9cnica\u00a0de marketing que\u00a0se\u00a0basa\u00a0en\u00a0determinar\u00a0aquellos\u00a0l\u00edderes\u00a0de\u00a0opini\u00f3n\u00a0que son\u00a0capaces\u00a0de\u00a0<\/span>ayudar a una marca a conectar de forma m\u00e1s org\u00e1nica y espont\u00e1nea con su <\/span><\/b>target<\/span><\/i><\/b>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Con\u00a0este\u00a0tipo\u00a0de\u00a0estrategias\u00a0<\/span>se\u00a0consigue\u00a0una mayor\u00a0credibilidad\u00a0del\u00a0mensaje<\/span><\/b> y, de esta manera, permite aumentar la conexi\u00f3n entre la marca y los compradores. Adem\u00e1s, este tipo de marketing\u00a0<\/span>permite generar m\u00e1s experiencias con la marca<\/span><\/b>,\u00a0consiguiendo\u00a0una\u00a0relaci\u00f3n\u00a0con\u00a0el\u00a0cliente\u00a0m\u00e1s\u00a0natural y\u00a0menos\u00a0r\u00edgida.\u00a0<\/span>\u00a0<\/span><\/p>\n

El marketing de\u00a0influencia\u00a0es\u00a0utilizado\u00a0sobre\u00a0todo\u00a0en\u00a0lanzamientos\u00a0o\u00a0promoci\u00f3n\u00a0de\u00a0productos,\u00a0servicios,\u00a0marcas\u00a0o\u00a0eventos.\u00a0<\/span>\u00a0<\/span><\/p>\n

C\u00f3mo funciona <\/span>\u00a0<\/span><\/h2>\n

Por muy revolucionaria que nos parezca, esta t\u00e9cnica no es para nada nueva, ya que el marketing basado en el \u201cboca-o\u00eddo\u201d es una de las estrategias m\u00e1s antiguas que conocemos. <\/span>\u00a0<\/span><\/p>\n

De\u00a0esta\u00a0manera,\u00a0este\u00a0tipo\u00a0de marketing no es\u00a0m\u00e1s\u00a0<\/span>que una estrategia de \u201cboca-o\u00eddo\u201d pero utilizando la persona clave<\/span><\/b> para lanzar esa recomendaci\u00f3n (un producto, marca o servicio) al m\u00e1ximo n\u00famero de personas y para que cale entre el p\u00fablico objetivo.<\/span>\u00a0<\/span><\/p>\n

Por\u00a0tanto,\u00a0la clave para\u00a0poner\u00a0en\u00a0marcha\u00a0esta\u00a0estrategia\u00a0es\u00a0<\/span>encontrar a la persona perfecta para comunicar una marca, hacerla valorar y triunfar<\/span><\/b>. Esta persona o grupo de personas deber\u00e1 ser capaz de conectar de la forma m\u00e1s fluida y natural posible con el <\/span>target\u00a0<\/span><\/i>de la\u00a0marca<\/span>,\u00a0<\/span><\/i>teniendo un papel influyente y respetado dentro de la comunidad. La labor de selecci\u00f3n del embajador debe ser un paso muy importante, ya que ser\u00e1 una de las caras m\u00e1s visibles de tu marca durante el tiempo que dure la campa\u00f1a. <\/span>\u00a0<\/span><\/p>\n

Los <\/span>influencers<\/span><\/i>\u00a0<\/span><\/h2>\n

Los\u00a0<\/span>influencers<\/span><\/i>,\u00a0embajadores\u00a0o\u00a0l\u00edderes\u00a0de\u00a0opini\u00f3n\u00a0son\u00a0aquellos\u00a0que\u00a0<\/span>tienen la habilidad de influir dentro de una comunidad<\/span><\/b>. Dependiendo de la comunidad, esta tendr\u00e1 un tipo de embajador u otro:\u00a0\u00a0puede ser un alto directivo, un concursante de <\/span>reallity<\/span><\/i>\u00a0o un\u00a0premio\u00a0nobel.<\/span>\u00a0<\/span><\/p>\n

A la hora de\u00a0llevar\u00a0a\u00a0cabo\u00a0una\u00a0campa\u00f1a\u00a0con\u00a0<\/span>influencers<\/span><\/i>,\u00a0podemos\u00a0encontrar\u00a0<\/span>tres\u00a0tipos\u00a0de\u00a0acuerdos:<\/span><\/b>\u00a0<\/span><\/p>\n

    \n
  • Trueques: la\u00a0marca\u00a0regala\u00a0algo a\u00a0cambio\u00a0de\u00a0una\u00a0publicaci\u00f3n\u00a0<\/span>\u00a0<\/span><\/li>\n
  • Pago\u00a0por una\u00a0acci\u00f3n\u00a0online: la\u00a0marca\u00a0ofrece\u00a0una\u00a0retribuci\u00f3n\u00a0a\u00a0cambio\u00a0de\u00a0comunicar\u00a0un\u00a0hecho\u00a0concreto.<\/span>\u00a0<\/span><\/li>\n
  • Pago por imagen: la\u00a0marca\u00a0usa\u00a0la imagen\u00a0y\u00a0los\u00a0canales\u00a0de un\u00a0<\/span>influencer<\/span><\/i>, creando diferentes acciones a cambio de una retribuci\u00f3n mas elevada. <\/span>\u00a0<\/span><\/li>\n<\/ul>\n

    El marketing de <\/span>influencers <\/span><\/i>a nivel operativo <\/span>\u00a0<\/span><\/h2>\n

    Por tanto, en el momento que nos decidimos por utilizar esta estrategia de marketing, debemos tener en cuenta los siguientes aspectos para ponerla en marcha: <\/span>\u00a0<\/span><\/p>\n

      \n
    • Elegir\u00a0a los\u00a0inlfuencers\u00a0adecuados\u00a0<\/span><\/b>\u00a0<\/span><\/li>\n
    • Desarrollar\u00a0relaciones\u00a0y no\u00a0campa\u00f1as<\/span><\/b>\u00a0<\/span><\/li>\n
    • Citar\u00a0y\u00a0etiqueta\u00a0\u2013\u00a0Conseguir\u00a0engagement<\/span><\/b>: Nuestra marca y el nombre del embajador elegido deben aparecer siempre lo m\u00e1s juntos posibles. En el caso de las Redes Sociales, deber\u00e1n citarse ambos con el fin de que se comparta y consiga un buen alcance.<\/span>\u00a0<\/span><\/li>\n
    • Medir<\/span><\/b>: Debemos tener muy en cuenta los datos y los resultados que se obtiene con esta estretagia ya que de ellos depender\u00e1n la toma de decisiones y la elecci\u00f3n de qu\u00e9 caminos seguir y cu\u00e1les no. <\/span>\u00a0<\/span><\/li>\n
    • Escuchar\u00a0de\u00a0manera\u00a0activa<\/span><\/b>: Es importante conocer que se dice de nuestra marca para comprobar si el mensaje que se intenta transmitir est\u00e1 calando en nuestro p\u00fablico objetivo. <\/span>\u00a0<\/span><\/li>\n<\/ul>\n

      Sin duda el marketing de influencia es una estrategia que ha funcionado toda la vida y que, gracias al desarrollo digital, podemos exprimirlo al m\u00e1ximo.\u00a0\u00a0\u00bfy t\u00fa? \u00bfQu\u00e9 opinas de esta nueva tendencia que est\u00e1 revolucionando el sector? <\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

      [vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1570543042107{background-color: #ffffff !important;}\u00bb][vc_column][vc_column_text]El marketing de\u00a0influencia\u00a0se ha\u00a0convertido\u00a0en\u00a0un\u00a0recurso\u00a0muy\u00a0utilizado\u00a0por\u00a0todo\u00a0tipo\u00a0de\u00a0empresas. El desarrollo de la comunicaci\u00f3n digital ha…<\/p>\n","protected":false},"author":1,"featured_media":41951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[343],"tags":[404],"class_list":["post-41947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-online"],"yoast_head":"\nLos secretos del Marketing de influencia - Zink Marketing<\/title>\n<meta name=\"description\" content=\"\u00bfSabemos realmente que hay detr\u00e1s del marketing de influencia? 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