{"id":41361,"date":"2021-03-04T12:49:45","date_gmt":"2021-03-04T11:49:45","guid":{"rendered":"https:\/\/zinkmarketing.es\/las-ferias-virtuales-un-nuevo-modelo-en-auge-2\/"},"modified":"2021-03-08T11:50:29","modified_gmt":"2021-03-08T10:50:29","slug":"entrevista-dia-mundial-de-la-mujer-anna-esteban","status":"publish","type":"post","link":"https:\/\/zinkmarketing.es\/respaldo\/entrevista-dia-mundial-de-la-mujer-anna-esteban\/","title":{"rendered":"Entrevista; D\u00eda Mundial de la Mujer Anna Esteban"},"content":{"rendered":"<p>[vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1570543042107{background-color: #ffffff !important;}\u00bb][vc_column][vc_column_text]Entrevistamos a Anna Esteban, Directora Ejecutiva y Jefa de Desarrollo de Negocios de Europa Continental en CBRE Espa\u00f1a en Amsterdam, \u00a1una de nuestras sedes de Zink Marketing! Escuchemos su historia&#8230;<\/p>\n<h4>1. \u00bfQu\u00e9 opinas del presente y futuro del marketing?<\/h4>\n<p>Para nosotros, como para muchas empresas en \u00e1mbitos de mercado m\u00e1s tradicionales, <strong>el gran reto est\u00e1 en la transici\u00f3n al mundo digital<\/strong>. Y no se trata solo de a\u00f1adir un nuevo canal; afecta a todo lo que hacemos. Los perfiles que contratamos, la forma en que nos comunicamos con nuestros clientes o prestamos nuestro servicio, la forma en que medimos el \u00e9xito\u2026 <strong>Las <a href=\"https:\/\/zinkmarketing.es\/respaldo\/blogging-social-media\/\">redes<\/a> aumentan alcance y dan mayor visibilidad, y eso requiere a cambio mayor transparencia, mayor coherencia de marca<\/strong>, mayor conocimiento para entender c\u00f3mo utilizar esa visibilidad y esos datos para crear valor para la empresa. Y si todo iba ya r\u00e1pido lleg\u00f3 el\u00a0<a href=\"https:\/\/zinkmarketing.es\/respaldo\/efectos-del-covid-19-marketing-digital-2\/\">Covid<\/a>\u00a0para acelerarlo\u00a0aun\u00a0m\u00e1s.. <strong>Un gran reto, y a la vez una gran oportunidad!\u00a0<\/strong><\/p>\n<h4>\u00a02. \u00bfA lo largo de tu carrera profesional a qu\u00e9 retos, como mujer, te has enfrentado?<\/h4>\n<p>A los sesgos involuntarios. Los hay en hombres y en mujeres, en familia, compa\u00f1eros de trabajo o amigos. <strong>La mayor\u00eda de veces est\u00e1n tan arraigados en la cultura o en la mentalidad de la persona que \u00e9sta ni siquiera es consciente de ellos<\/strong>. La discriminaci\u00f3n viene muchas veces con una cara amable, con un \u201cpero para qu\u00e9 te vas a meter en este l\u00edo con dos hijos peque\u00f1os\u201d, \u201cy con tanto trabajo \u00bfc\u00f3mo te organizas en casa?\u201d, \u201csed suaves con ella que es la primera mujer que metemos en un \u00f3rgano de direcci\u00f3n\u201d. <strong>Frases que suenan a apoyo y comprensi\u00f3n pero que en realidad esconden grandes sesgos involuntarios, altamente extendidos.\u00a0<\/strong><\/p>\n<h4>3.\u00a0 \u00bfQu\u00e9 consejo le dar\u00edas a una mujer joven que aspire a una carrera brillante como la tuya?<\/h4>\n<p>Que no dude. Que si algo la hace feliz lo persiga, con convicci\u00f3n y determinaci\u00f3n. Que hay mucho mito alrededor de las altas ejecutivas, mitos que sirven muchas veces para desmotivar al talento femenino. Que hay que escoger, que no se puede tener todo, que es imposible conciliar\u2026 nada de eso es verdad. <strong>Se puede ser muy feliz creciendo profesionalmente y teniendo una vida personal plena a la vez<\/strong>, no hay que elegir, hay solo que encontrar el camino adecuado y,\u00a0sobretodo, el entorno personal adecuado. Hay que conciliar primero personal y luego laboralmente.<strong> Sin el apoyo de nuestro entorno inmediato ser\u00e1 dif\u00edcil llegar lejos y disfrutar del camino.\u00a0<\/strong><\/p>\n<h4>4. \u00bfCrees que es importante que en entornos laborales entre mujeres nos demos apoyo\/mentoring? Alguna idea q compartir?<\/h4>\n<p>Desde luego. Sobretodo para desmontar esos mitos sobre la \u00e9xito laboral femenino e incentivar a nuestro talento m\u00e1s joven. <strong>Tenemos que darnos la mano y ayudarnos a subir esos escalones que a veces nos cuestan m\u00e1s, acompa\u00f1arnos y crear redes de apoyo, formales o informales<\/strong>. Mentoring, visibilidad, transparencia y desarrollo de pol\u00edticas de inclusi\u00f3n. La riqueza resultante de fomentar la diversidad en los \u00e1mbitos empresariales es enorme, y en mi experiencia <strong>una vez se abre esa puerta y esa riqueza se hace visible no hay marcha atr\u00e1s.\u00a0\u00a0\u00a0<\/strong>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1570543042107{background-color: #ffffff !important;}\u00bb][vc_column][vc_column_text]Entrevistamos a Anna Esteban, Directora Ejecutiva y Jefa de Desarrollo de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":41576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[343],"tags":[382,383,381],"class_list":["post-41361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-dia-mundial-de-la-mujer","tag-entrevista-markeitng","tag-mujeres-en-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Entrevista; 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