{"id":36810,"date":"2019-11-03T15:33:45","date_gmt":"2019-11-03T14:33:45","guid":{"rendered":"https:\/\/zinkmarketing.es\/busquedas-por-voz-7-estrategia-de-seo-2020-2\/"},"modified":"2021-01-28T11:27:51","modified_gmt":"2021-01-28T10:27:51","slug":"kpis-imprescindibles-para-evaluar-tu-estrategia-de-inbound-marketing","status":"publish","type":"post","link":"https:\/\/zinkmarketing.es\/respaldo\/kpis-imprescindibles-para-evaluar-tu-estrategia-de-inbound-marketing\/","title":{"rendered":"KPIs imprescindibles para evaluar tu estrategia de inbound marketing"},"content":{"rendered":"<p>[vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1570543042107{background-color: #ffffff !important;}\u00bb][vc_column][vc_column_text]<\/p>\n<h5 style=\"text-align: left;\"><span style=\"color: #6b8799;\">Medir, medir y medir: Esa es la clave del \u00e9xito de inbound marketing mirando los KPIs. Solo as\u00ed es posible evaluar c\u00f3mo marcha el proyecto, si se est\u00e1n cumpliendo los objetivos o es necesario redefinir la estrategia. Y esa es una de las grandes ventajas del inbound marketing, que obtenemos infinidad de datos y m\u00e9tricas. El problema, sin embargo, es que muchas veces nos perdemos en esa gran cantidad de informaci\u00f3n y no siempre somos capaces de extraer las cifras verdaderamente relevantes. Por eso, queremos ayudarte y hoy haremos un peque\u00f1o repaso a las KPIs m\u00e1s importantes para evaluar las campa\u00f1as de inbound marketing.<\/span><\/h5>\n<p>Como ya imaginamos habr\u00e9is descubierto, el Inbound Marketing tiene muchas ventajas (Qu\u00e9 vamos a decir nosotros que somos digital lovers \ud83d\ude09 ). Es una compleja estrategia que combina muchas t\u00e9cnicas como el <a href=\"https:\/\/zinkmarketing.es\/respaldo\/busquedas-por-voz-7-estrategia-de-seo-2020\/\">SEO<\/a>, el marketing de contenidos, el lead nurturing,.. Acciones todas ellas que generan interesantes datos que permiten medir su rendimiento. Toda esta informaci\u00f3n que obtenemos es muy importante saber analizarla y poder as\u00ed evaluar los resultados de nuestro trabajo.<\/p>\n<p>Antiguamente, con la publicidad convencional, solo pod\u00edamos basarnos en nuestra experiencia y sentido com\u00fan para optar por una estrategia u otra de marketing e incluso para evaluar los resultados. Sin embargo, hoy en d\u00eda, es mucho m\u00e1s f\u00e1cil medir el ROI de nuestras acciones y conocer el rendimiento da cada iniciativa, especialmente en <a href=\"https:\/\/blog.hubspot.com\/agency\/inbound-marketing-kpis-clients\">Inbound Marketing<\/a>. Por eso, adquiere cada vez m\u00e1s importancia definir correctamente las m\u00e9tricas a analizar y los datos que vamos a utilizar para evaluar el funcionamiento de nuestras acciones y optimizar la consecuci\u00f3n de los objetivos.<\/p>\n<p>La labor de an\u00e1lisis es vital y tiene que ser una fase transversal en todo el proceso de Inbound Marketing para estudiar los resultados de cada una de las acciones realizadas, puesto que todas est\u00e1n relacionadas entre s\u00ed, y si falla uno es posible que afecte en otras acciones.<\/p>\n<p>A continuaci\u00f3n hacemos un sencillo listado con los KPIs m\u00e1s importantes. Aquellos que, por tanto, consideramos que siempre debemos tener en cuenta para analizar los resultados y no pueden faltar en ning\u00fan reporting de Inbound Marketing:<\/p>\n<h2>Atracci\u00f3n:<\/h2>\n<p>Visitas al sitio web<br \/>\nP\u00e1ginas vistas<br \/>\nTasa de rebote<br \/>\nAlcance de los posts \/ Tem\u00e1ticas que mejor funcionan<br \/>\nPalabras que m\u00e1s tr\u00e1fico generan<\/p>\n<h2>Interacci\u00f3n:<\/h2>\n<p>Seguidores en Redes Sociales<br \/>\nComentarios en blog<br \/>\nMe gusta en publicaciones<br \/>\nPublicaciones compartidas<br \/>\nComentarios en publicaciones de Redes Sociales<br \/>\nVisualizaciones de videos<\/p>\n<h2>Suscripci\u00f3n:<\/h2>\n<p>Suscripciones a la Newsletter<br \/>\nClicks en CTAs<br \/>\nDescargas de Ofertas<br \/>\nTasa de Conversi\u00f3n<\/p>\n<h2>Conversi\u00f3n:<\/h2>\n<p>Respuesta de Emails de Workflows<br \/>\nClics en los emails<br \/>\nDescarga de nuevos contenidos<\/p>\n<h2>Cierre:<\/h2>\n<p>Demos \/ Consultor\u00edas realizadas<br \/>\nLlamadas \/ reuniones cerradas<br \/>\nVentas conseguidas<br \/>\nUp- Sells \/ Cross-sells<\/p>\n<h2>Fidelizaci\u00f3n:<\/h2>\n<p>Testimonios positivos conseguidos<br \/>\nValoraciones<br \/>\nCasos de \u00e9xito<br \/>\nReferencias en blogs, webs y redes sociales<br \/>\nAhora ya solo te queda poner en pr\u00e1ctica todo lo le\u00eddo en este art\u00edculo y empezar a medir los resultados de tu estrategia de Inbound Marketing. Recuerda: Sin analizar es imposible avanzar y mejorar los resultados![\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1570543042107{background-color: #ffffff !important;}\u00bb][vc_column][vc_column_text] Medir, medir y medir: Esa es la clave del \u00e9xito&#8230;<\/p>\n","protected":false},"author":1,"featured_media":38738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211],"tags":[],"class_list":["post-36810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KPIs para evaluar tu estrategia de inbound marketing - Zink Marketing<\/title>\n<meta name=\"description\" content=\"Queremos ayudarte y hoy haremos un peque\u00f1o repaso a las KPIs m\u00e1s importantes para evaluar las campa\u00f1as de inbound marketing.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KPIs para evaluar tu estrategia de inbound marketing - 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