{"id":41945,"date":"2021-03-23T12:49:45","date_gmt":"2021-03-23T11:49:45","guid":{"rendered":"https:\/\/zinkmarketing.es\/using-graphic-design-as-a-means-of-communication\/"},"modified":"2021-09-01T13:42:20","modified_gmt":"2021-09-01T11:42:20","slug":"using-graphic-design-as-a-means-of-communication-2","status":"publish","type":"post","link":"https:\/\/zinkmarketing.es\/respaldo\/en\/using-graphic-design-as-a-means-of-communication-2\/","title":{"rendered":"Using Graphic design as a means of communication"},"content":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1570543042107{background-color: #ffffff !important;}”][vc_column][vc_column_text]In an increasingly visual society, image and graphic design<\/a> have become fundamental in creating a successful marketing strategy.\u00a0<\/strong><\/p>\n

We all know the phrase \u201ca picture is worth a thousand words\u201d and in today’s marketing world this phrase couldn\u2019t be more true.\u00a0 <\/span>\u00a0<\/span><\/p>\n

We associate most\u00a0the\u00a0companies\u00a0we know\u00a0with an image, an icon or a colour. Like\u00a0<\/span>the\u00a0apple,\u00a0symbol from Apple, the bright red from\u00a0Coca Cola\u00a0or\u00a0the golden arches from\u00a0McDonald’s.<\/span><\/b>\u00a0But it\u2019s\u00a0not only companies that use this\u00a0kind of\u00a0symbolism. Social movements\u00a0and\u00a0political parties also have an icon or colour associated with them\u00a0too.\u00a0Such as\u00a0the lilac\u00a0colour\u00a0of the feminist movement, the\u00a0colour\u00a0green\u00a0which represents sustainability\u00a0or\u00a0the rainbow flag to mark pride month. These\u00a0colours are not chosen\u00a0randomly.\u00a0<\/span>All this symbology has been previously studied\u00a0so that they choose the\u00a0right message\u00a0to be\u00a0remembered\u00a0by.\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

How graphic design\u00a0can help\u00a0your marketing strategy<\/span><\/b>\u00a0<\/span><\/h2>\n

Many companies are\u00a0known\u00a0not only\u00a0for\u00a0what they say, but also by how they say it. In the digital age and with the empowerment of social networks, everything is stored until the end of time on the Internet.\u00a0<\/span>Society has become more\u00a0visual\u00a0and image has become more important than\u00a0text.<\/span><\/b>\u00a0That\u2019s why\u00a0companies are\u00a0including\u00a0graphic design in their marketing strategies\u00a0more than ever as\u00a0a way to differentiate themselves and strengthen their position\u00a0with\u00a0their competitors.\u00a0<\/span>\u00a0<\/span><\/p>\n

Graphic design\u00a0is a way of communicating as it\u00a0has the ability to inform, attract the customer’s attention and\u00a0send out\u00a0a\u00a0visual\u00a0message. A good design can not only attract the attention of your target audience, but it can also make your message last and be remembered.\u00a0<\/span>\u00a0<\/span><\/p>\n

Objectives of graphic design<\/span><\/b>\u00a0<\/span><\/h2>\n

The main purpose of graphic design is\u00a0to\u00a0<\/span>send out\u00a0a\u00a0message which should be remembered such as\u00a0the launch of a new product, the creation of a new brand\u00a0or\u00a0a change in company strategy.<\/span><\/b>\u00a0Using an attractive and\u00a0ground-breaking\u00a0image, the company can send its message out whilst staying in the consumers\u2019 head.\u00a0<\/span>\u00a0<\/span><\/p>\n

The communication used in graphic design is\u00a0a combination of image and text, but\u00a0purely visual communication. The message is transmitted by means of images and words. And, many times,\u00a0<\/span>these images are capable of transmitting messages that text\u00a0alone wouldn\u2019t be able to.\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

Over\u00a0the last year, we have seen how graphic design has taken over our daily lives.\u00a0How\u00a0public administrations, for example, have used attractive designs to communicate figures, regulations\u00a0and\u00a0restrictions in a more visual way, to reach the entire population and especially the young\u00a0ones.\u00a0<\/span>All in order to get that message across and to be remembered.<\/span><\/b>\u00a0<\/span><\/p>\n

Do you use graphic design in your company\u2019s communication strategy? We would love to hear how in the comments section below!\u00a0<\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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