{"id":41501,"date":"2021-03-07T12:49:45","date_gmt":"2021-03-07T11:49:45","guid":{"rendered":"https:\/\/zinkmarketing.es\/?p=41501"},"modified":"2021-03-11T11:30:45","modified_gmt":"2021-03-11T10:30:45","slug":"international-womens-day-interview-with-ana-flores","status":"publish","type":"post","link":"https:\/\/zinkmarketing.es\/respaldo\/en\/international-womens-day-interview-with-ana-flores\/","title":{"rendered":"International Women\u2019s Day: Interview with Ana Flores"},"content":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1570543042107{background-color: #ffffff !important;}”][vc_column][vc_column_text]Ana Flores is a pharmacist by training with a PDD from IESE. She has many\u00a0<\/span><\/span>year\u2019s experience<\/span><\/span>\u00a0as a professional in the field of marketing and sales in the Big Pharma and Biotech segments<\/strong>. We know Ana from our Zink<\/a> office in Madrid. Ana has worked in large companies that are now developing drugs and diagnostic treatments in the fight against COVID<\/a>: Gilead Sciences, Teva Pharmaceuticals, Abbott\/<\/span><\/span>Abbvie<\/span><\/span>\u00a0Laboratories…<\/span><\/span>\u00a0<\/span><\/p>\n

1. What do you think about <\/span>digital marketing\u00a0<\/span>and<\/span>\u00a0how it will change in the future<\/span>?\u00a0\u00a0<\/span>\u00a0<\/span><\/h4>\n

My specialisation is market research and big pharma consultancy and right now, the reality of COVID has focused efforts on production and logistics. (e.g. Abbott and diagnostic tests), Gilead and\u00a0<\/span>Remdesivir<\/span>\u00a0and Teva producing corticosteroids. In marketing, I believe that for our sector,\u00a0<\/span>Communicating\u00a0<\/span>CSR\u00a0<\/span><\/b>is a<\/span><\/b>\u00a0major challenge that need<\/span><\/b>s<\/span><\/b>\u00a0to be worked on<\/span><\/b>.\u00a0<\/span><\/b>This way we can<\/span>\u00a0address social and humanitarian aspects that are closely linked to the reputation of brands.<\/span>\u00a0<\/span><\/p>\n

We have\u00a0<\/span>several\u00a0<\/span>exampl<\/span>es,\u00a0<\/span>like what<\/span>\u00a0is happening with Astra Zeneca’s vaccine, important and even\u00a0<\/span>more\u00a0<\/span>critical in pharmaceutical<\/span>s<\/span>. Mistakes like these can cost you years of\u00a0<\/span>bad\u00a0<\/span>reputation. Gilead<\/span>\u00a0<\/span>developed\u00a0<\/span>Remdesivir\u00a0in the first months of the pandemic, in record time with significant media impact, and chose to make the drug available globally and free of charge during 2020.<\/span>\u00a0<\/span><\/p>\n

Abbott developed the antigen tests at incredible speed, locating resources in record time, obtaining a significant impact on its income statement, without the negative impact that is usually associated with economic benefit<\/span>s from\u00a0<\/span>pharmaceuticals.<\/span>\u00a0<\/span><\/p>\n

<\/b>2. Throughout your professional career, what challenges have your faced as a women?<\/h4>\n

There are several stages depending on your age. In the health sector, women are the majority, both at university and in the workplace. I w<\/span>ould highlight\u00a0<\/span>3 very\u00a0<\/span>different\u00a0<\/span>stages<\/span>.<\/span>\u00a0<\/span>T<\/span>he<\/span><\/b>\u00a0<\/span>first 5-7 years\u00a0<\/span><\/b>of your career,\u00a0<\/span><\/b>you have to work hard\u00a0<\/span><\/b>and\u00a0<\/span><\/b>learn quickly\u00a0<\/span><\/b>to\u00a0<\/span><\/b>progress towards\u00a0<\/span><\/b>your preferred positions.\u00a0<\/span><\/b>T<\/span>here are usually many women who reach middle management positions on equal terms.<\/span>\u00a0<\/span><\/p>\n

The second stage<\/span>\u00a0is\u00a0<\/span>from the age of 30 onwards<\/span>;\u00a0<\/span>motherhood<\/span>.\u00a0<\/span>\u00a0<\/span>M<\/span>any women choose to keep these intermediate positions despite their challenges, but it is very difficult to reconcile work and family life, alongside travel (or at least until recently) and long hours.\u00a0<\/span>And the third is access to management positions where the demands are very high<\/span><\/b>, especially in terms of working hours and presence; I travel 80% of the time, including weekends.\u00a0<\/span>\u00a0<\/span><\/p>\n

I would even add a fourth<\/span>; management i<\/span>n\u00a0large multinational companies. Let me ask you a question, how many expat women managers, with children, whose partner takes care of the family do you know?<\/strong> Now<\/span>,<\/span>\u00a0what about men? Even more difficult<\/span>;<\/span>\u00a0how many years and changes of country have they experienced? One thing is to live in the US a couple of years and take advantage of your children learning English and another is to hold a presidency position as an expat in a multinational company, living there with your family. I know very few, and only one Spanish woman, Bel\u00e9n\u00a0<\/span>Garijo.<\/span>\u00a0<\/span><\/p>\n

3. What advice would you give to a young woman aspiring to a brilliant career like yours?<\/h4>\n

Put in the effort, involvement and courage. You have to dare<\/strong>. It’s normal to be afraid of that first presentation, in another language, with unfamiliar faces from different cultures in high up positions. But later they’ll become addictive, that’s where there is another turning point, prepare to withstand the pressure. Not everyone is willing to do it and it may be that women believe, just because they are women, they are less qualified. To be honest, I often found it hard to differentiate between “I’m not willing to work that hard” and “I’m scared to death and I’d rather stay in my comfort zone” in women (and men!). Don’t do anything you don’t want to, but don’t give up out of fear<\/strong><\/span><\/span>.<\/span><\/span>\u00a0My advice is to jump.<\/span><\/span>\u00a0<\/span><\/p>\n

4. Do you think it’s important for women in the workplace to support one another?<\/h4>\n

Sure, it’s obvious.\u00a0<\/span><\/span>Identifying talent early and supporting those women is vital.<\/span><\/span>\u00a0Often<\/span><\/span>,<\/span><\/span>\u00a0they don’t need technical support\u00a0<\/span><\/span>as they already have that skill<\/span><\/span>, but they need to believe in their skills and\u00a0<\/strong><\/span><\/span>in\u00a0<\/span><\/span>themselves.<\/span><\/span>\u00a0<\/span><\/strong>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1570543042107{background-color: #ffffff !important;}”][vc_column][vc_column_text]Ana Flores is a pharmacist by training with a PDD from…<\/p>\n","protected":false},"author":1,"featured_media":41583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[345],"tags":[385,387],"class_list":["post-41501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en","tag-international-womens-day","tag-marketing-interviews"],"yoast_head":"\nInternational Women\u2019s Day: Interview with Ana Flores<\/title>\n<meta name=\"description\" content=\"A trained pharmacist, with a master's degree from IESE and many years of experience in sales & marketing for the pharmaceutical sector.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta 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