{"id":41489,"date":"2021-03-06T12:49:45","date_gmt":"2021-03-06T11:49:45","guid":{"rendered":"https:\/\/zinkmarketing.es\/?p=41489"},"modified":"2021-03-08T12:07:07","modified_gmt":"2021-03-08T11:07:07","slug":"international-womens-day-interview-with-rosa-pumar","status":"publish","type":"post","link":"https:\/\/zinkmarketing.es\/respaldo\/en\/international-womens-day-interview-with-rosa-pumar\/","title":{"rendered":"International Women\u2019s Day: Interview with Rosa Pumar"},"content":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1570543042107{background-color: #ffffff !important;}”][vc_column][vc_column_text]Rosa\u00a0Pumar\u00a0is the Managing Director of\u00a0Imaxe<\/strong>, an agency specialising in “brand building” works for big brands such as: Inditex (Zara as the leading brand), Estrella Galicia,\u00a0Unicla, Gas Natural,\u00a0Cabreiro\u00e1\u00a0and\u00a0Origen Espa\u00f1a. An endless list of loyal clients and long business relationships\u00a0run\u00a0by a\u00a0fantastic\u00a0manager. Zink has had the pleasure of collaborating with Rosa and her team on various marketing projects<\/a><\/strong>, where she showed endless\u00a0enthusiasm, passion and professionalism.<\/p>\n

1. What do you think about digital marketing and how it will change in the future?<\/h4>\n

Marketing is evolving and I would highlight one fact: we are one of the most informed generations in the history of mankind. We have so many\u00a0communication\u00a0channels,\u00a0it is becoming increasingly complex to connect with a consumer who,\u00a0quite\u00a0frankly, is often “over-informed”.\u00a0\u00a0<\/strong><\/p>\n

With the fragmentation of media and channels, it is increasingly difficult to stand out.\u00a0Brand communication\u00a0means\u00a0finding a way to\u00a0entertain. Brands have to empathise and get to know their customers\u00a0in order to\u00a0generate content and entertainment that really has value for both the brand and the consumer.<\/strong> From street marketing to\u00a0creating a\u00a0series or a documentary. Any type of content that is relevant.\u00a0The role of\u00a0the\u00a0agency\u00a0in some ways remains the same as it was years ago. We have to generate ideas that connect. The\u00a0\u2018how\u2019\u00a0has changed abysmally, but the\u00a0\u2018what\u2019\u00a0has not.\u00a0\u00a0<\/strong><\/p>\n

2. Throughout your career, what challenges have you faced as a woman?<\/h4>\n

I have always had to prove myself and I would dare say that I have had to excel in every professional\u00a0role. I’ll tell you a\u00a0story: When I started out as a professional in this sector, I was in charge of Market Research for a large agency<\/a>. I was asked to support the accounts department, which had stagnated in recruitment. I picked up the phone,\u00a0to make a cold call, and managed to\u00a0get a meeting with Donuts Galicia. I had a very productive meeting and\u00a0won the client\u00a0who hired us to create a\u00a0fantastic\u00a0campaign. When I went back to the agency and told them how successful\u00a0my meeting was, the first comment they made was “who did you know?”. I would have expected a congratulations, or an acknowledgement of a job well done, but the first comment I received was not at all<\/strong>.\u00a0I must confess that I have experienced that pattern on more than one occasion in my professional career, but it has not been a problem for me either. I have\u00a0learnt to\u00a0overcome it.<\/p>\n

3. What advice would you give to a young woman aspiring to a brilliant career like yours?<\/h4>\n

Stay passionate\u00a0and don’t give up\u00a0when\u00a0you\u00a0find\u00a0obstacles. If you are passionate about what you do\u00a0and work hard, you will find a way to overcome any difficulties.\u00a0\u00a0<\/strong><\/p>\n

4. Do you think it is important for women in the workplace to support\/mentor each other? Any ideas to share?<\/h4>\n

I think it is basic and not only among women. We are facing a collaborative future and success will always be achieved with\u00a0teamwork. You are not going to make it on your own.<\/p>\n

I believe in empowerment and I think that women have historically or culturally believed less in their capacity. In terms of ideas, any project that goes along the lines of creating collaborative spaces that facilitate the exchange and empowerment of skills is good. Bringing together people who believe in the same thing, and they can be both women and men<\/strong>. I have met both women and men with whom I have collaborated and we have supported each other. It is something I am satisfied with and would recommend to any professional in our sector.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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