{"id":38539,"date":"2020-05-27T12:50:42","date_gmt":"2020-05-27T10:50:42","guid":{"rendered":"https:\/\/zinkmarketing.es\/?p=38539"},"modified":"2021-01-28T11:24:07","modified_gmt":"2021-01-28T10:24:07","slug":"emotional-marketing-how-to-do-it-right","status":"publish","type":"post","link":"https:\/\/zinkmarketing.es\/respaldo\/en\/emotional-marketing-how-to-do-it-right\/","title":{"rendered":"Emotional Marketing: How To Do it Right"},"content":{"rendered":"\n<p>Nowadays&nbsp;we are so saturated with information and marketing campaigns, emotional marketing has taken a step forward.&nbsp;Emotional Marketing&nbsp;strategies are used by companies with the objective&nbsp;to create an&nbsp;impact&nbsp;and generate&nbsp;emotions&nbsp;for&nbsp;the spectator.&nbsp;<\/p>\n\n\n\n<p>If you want to learn more about these marketing strategies and discover some of the most well-known&nbsp;campaigns&nbsp;stay tuned to find out more.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is emotional marketing?&nbsp;<\/h2>\n\n\n\n<p>Emotional marketing attempts to connect with&nbsp;the&nbsp;consumer\u2019s emotions&nbsp;to&nbsp;help&nbsp;them identify with the brand and feel as if it was their own.&nbsp;<\/p>\n\n\n\n<p>On many occasions, these strategies are used by brands to encourage customer loyalty. This is why companies resort to creating stories that manage to provoke emotions in the consumer.&nbsp;<\/p>\n\n\n\n<p>Emotional marketing&nbsp;tries to&nbsp;create a connection with the consumer and generate emotions through its campaigns.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why use emotional marketing?&nbsp;<\/h2>\n\n\n\n<p>The advantages of using&nbsp;these types of strategies&nbsp;are:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Reinforcing the relationship&nbsp;with the client, meaning,&nbsp;if the campaign manages to reach the&nbsp;spectator\u2019s&nbsp;emotions,&nbsp;a strong connection will be established with the consumer.&nbsp;<\/li><li>Due to the emotional component of these types of campaigns,&nbsp;they usually stick in the consumers mind even longer.&nbsp;The saying goes \u201cYou won\u2019t remember what they did but you will remember how it made you feel\u201d.&nbsp;The more emotions you manage to generate in the consumer, the longer&nbsp;it will stay in their memories.&nbsp;<\/li><li>Improving&nbsp;the brand perception. This happens when values and&nbsp;brand&nbsp;humanisation&nbsp;are the subjects of a campaign, managing to improve the perception of the brand which is now&nbsp;closer and more personal.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Recommendation is promoted since loyal customers usually&nbsp;become brand&nbsp;ambassadors&nbsp;without realising it.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Examples of emotional marketing campaigns&nbsp;<\/h2>\n\n\n\n<p>Now,&nbsp;you know the advantages of&nbsp;emotional marketing and&nbsp;the right&nbsp;strategy&nbsp;to use,&nbsp;here are some&nbsp;marketing campaigns which have been able to implement this tactic in their campaigns to connect with the consumer.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>The Spanish Christmas lottery. Each year, the lottery&nbsp;ad&nbsp;is one of the most anticipated. In 2014 the company launched a campaign with the slogan \u201cThe biggest prize is sharing it\u201d it tells the story of Antonio and Manuel, the owner of a bar and one of his customers.&nbsp;Watch the story here:<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Loteria de Navidad 2014 COMPLETO\" width=\"780\" height=\"439\" src=\"https:\/\/www.youtube.com\/embed\/zy3cZwPjr0Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>Coca Cola. In 2011, Coca-Cola launched a spot titled \u201cReasons to believe\u201d. This advertisement intends to reflect that even though&nbsp;there is bad in the world, we must not forget that there are also good people who carry out good actions and contribute to creating a better world.&nbsp;<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Comercial Coca-Cola: &quot;Razones Para Creer&quot; 2011 (Fullscreen HD) Whatever \/ Oasis\" width=\"780\" height=\"439\" src=\"https:\/\/www.youtube.com\/embed\/BEhd2S5GbUg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>Estrella&nbsp;Damm. Since launching their first spot \u201cFormentera\u201d in 2009, each summer this company has published a different advertisement under the motto \u201cMediterraneamente\u201d, where they show&nbsp;different scenarios in the Balearic Islands and the&nbsp;east coast of Spain.&nbsp;<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&quot;San Juan&quot; con The Triangles. Estrella Damm 2010\" width=\"780\" height=\"439\" src=\"https:\/\/www.youtube.com\/embed\/hhKpOz4SROE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Nowadays&nbsp;we are so saturated with information and marketing campaigns, emotional marketing has taken a step&#8230;<\/p>\n","protected":false},"author":1,"featured_media":38511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[345,326],"tags":[],"class_list":["post-38539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emotional Marketing: How To Do it Right - Zink Marketing<\/title>\n<meta name=\"description\" content=\"Emotional Marketing strategies are used by companies with the objective to create an impact and generate emotions for the spectator.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emotional Marketing: How To Do it Right - 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