Gen-Z Marketing
The true digital natives
On a social scale, each generation creates an identity and behaviours totally different from its predecessor, and Generation Z, born between 1997 and 2012, is no different. The increasing differences between the millennials and they have fueled the creation of much more complex marketing techniques since Gen-Z Marketing is characterized by a focus on the true digital natives.
For years millennials have been nicknamed as digital pioneers due to the great technological changes that the digital world underwent during their era. Although this might be true, with the arrival of Zoomers, we start being aware of how different the two really are.
Gen-Z Characteristics
Generation Z is characterised by a tendency to prioritise the digital world. They grew up in an era where social media was already part of their daily reality. Hence, they assume the personalisation of content as natural and give great importance to social experience in their online interactions.
For corporations, Gen-Z remains a big question mark. Despite their young age, they are a very politically active generation that values authenticity above all else even if they don’t form utter loyalty to a brand the way millennials do.
Companies like Google or Twitch are focusing their strategies on Gen-Z Marketing. In Google’s case, they just launched “Google Gen-Z Line Up”, a feature that identifies trending songs amongst 18- to 24-year-olds.
4 Gen-Z Marketing Strategies
Some studies highlight that Gen-Z’s active attention span to ads is 1.3 seconds shorter than that of other groups. For this reason, Zink Marketing brings you four essential keys that we use in our marketing strategies for Generation Z.
- Content personalization: Keeping up to date with the new trends and platforms that emerge daily to address Generation Z with authenticity and transparency.
- Selling without selling: Using fun and informative messages and content. Making the target audience feel part of a community and so that they spread messages themselves.
- Engage as content creators: Making use of the comment section to interact in the same language as our target and
- generate content that attracts attention within our segment.
- FOMO or Fear of missing out: Making our target fear missing our messages and being the last to find out about our content.
At Zink Marketing we are always up to date with the latest trends. If you wish to capture Generation Z’s attention, don’t hesitate and contact us!
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Source: Marketing to Gen-Z
