Marketing archivos - Page 3 of 3

How to Add Reserve with Google on Your Business Page

If you own a restaurant, hotel or any other business offering a service, you know that advance bookings play a fundamental role in your business activity. Once again, thanks to Google, businesses now have the option to include a direct bookings button on their page, allowing customers to make reservations with a single click. Advantages of using Reserve with Google Creating

International Women’s Day: Interview with Ana Flores

Ana Flores is a pharmacist by training with a PDD from IESE. She has many year’s experience as a professional in the field of marketing and sales in the Big Pharma and Biotech segments. We know Ana from our Zink office in Madrid. Ana has worked in

International Women’s Day: Interview with Rosa Pumar

Rosa Pumar is the Managing Director of Imaxe, an agency specialising in "brand building" works for big brands such as: Inditex (Zara as the leading brand), Estrella Galicia, Unicla, Gas Natural, Cabreiroá and Origen España. An endless list of loyal clients and long business relationships run by a fantastic manager. Zink has had the pleasure of

International Women’s Day: Interview with Ophélie Cantin

In the second interview in our series for International Women’s Day, we interview Ophélie Cantin, Marketing Manager at Spanish Travel Agency in Mallorca. My name is Ophélie, I'm 30 years old, I'm from France and I've been living in Mallorca for 7 years. I am

International Women’s Day: Interview with Anna Esteban

This year we are celebrating International Women's Day at Zink by interviewing female role models in marketing. We talked to 4 different inspirational women from our 4 different locations; Palma, Amsterdam, Galicia and Madrid. Read their stories as woman working in the marketing industry, how

Virtual Events: The New Era

If you want to keep up to date with the evolving movement of virtual events, learn about our experience in organising the first major virtual fair in the Balearic Islands: Balearic Yacht Show. The pandemic has meant a change of model in the design and

Becarios Zink Marketing feria virtual internacional

Being an intern at one of the first international virtual events

How to be an intern in a marketing agency and participate in one of the first international virtual trade fairs in the pandemic? There is no doubt that organising a 100% virtual fair in the middle of a pandemic is a major transformation challenge for

The Marketing translation tips you need to know

When writing content online, you want your message to reach as many people as possible. And not only locally, but also internationally. When writing multilingual marketing content for your company or client, there are certain factors you need to bear in mind to ensure you

Balearic Yacht Show: The first virtual yacht show in the Balearic Islands

Throughout 2020 we have seen many changes in the nautical industry as it has evolved and adapted to comply with the changes in the market. The Balearic Islands are a top player in the marine industry with a broad range of professionalised businesses in a

Emotional Marketing: How To Do it Right

Nowadays we are so saturated with information and marketing campaigns, emotional marketing has taken a step forward. Emotional Marketing strategies are used by companies with the objective to create an impact and generate emotions for the spectator. If you want to learn more about these marketing strategies and discover some of the most well-known campaigns stay