Skip links

Marketing

Dall e New technology

New year, new technology.

Or how Zink is staying at the forefront of AI innovation. The arrival of a new year is a good time to reflect on the advances and developments in technology both in recent months and for the future. In this sense, one of the main
Conceptos básicos Google Ads

Google Ads Basics.

What is Google Ads? Google Ads, also known as Google AdWords, is one of the most effective and fastest ways to drive traffic to your website. It uses a PPC or pay-per-click advertising system that was created by Google in the early 2000s. Since then,
influencer marketing

How to succeed in Influencer Marketing 

Influencer marketing has become a widely used resource for all types of companies. The development of digital communication has allowed this type of advertising to succeed among a large number of companies.    You can find all kinds of influencer marketing strategies, as the digital landscape allows you to

Using Graphic design as a means of communication

In an increasingly visual society, image and graphic design have become fundamental in creating a successful marketing strategy.  We all know the phrase “a picture is worth a thousand words” and in today's marketing world this phrase couldn’t be more true.    We associate most the companies we
B2B Redes Sociales

B2B Marketing: How to be successful on social media

Typically, a B2B company has a smaller number of customers, so an InBound Marketing strategy is essential. Creating an online community, both with current customers and leads,is key to presenting the value of your product or service, as well as company ethos. In order to
Inbound Marketing for Marine companies

Inbound Marketing for Marine companies

 The nautical industry is an exclusive sector and in order to succeed in it, you have to stand out from the rest. Differentiation is key and achievable with a good marketing strategy. The best way to reach your target market is to communicate on the channels they use, sending out the right type of message to