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International Women’s Day: Interview with Anna Esteban

This year we are celebrating International Women's Day at Zink by interviewing female role models in marketing. We talked to 4 different inspirational women from our 4 different locations; Palma, Amsterdam, Galicia and Madrid. Read their stories as woman working in the marketing industry, how

Marketing Agency Placement: From One Intern to Another

From: Patricia and Paula To: Carol, Paquita and Francina Hello! We are Patricia and Paula, the new interns at Zink Marketing. We are very excited to start this new stage, but we also have a lot of doubts about how the company works, the day-to-day

Virtual Events: The New Era

If you want to keep up to date with the evolving movement of virtual events, learn about our experience in organising the first major virtual fair in the Balearic Islands: Balearic Yacht Show. The pandemic has meant a change of model in the design and

Becarios Zink Marketing feria virtual internacional

Being an intern at one of the first international virtual events

How to be an intern in a marketing agency and participate in one of the first international virtual trade fairs in the pandemic? There is no doubt that organising a 100% virtual fair in the middle of a pandemic is a major transformation challenge for

The Marketing translation tips you need to know

When writing content online, you want your message to reach as many people as possible. And not only locally, but also internationally. When writing multilingual marketing content for your company or client, there are certain factors you need to bear in mind to ensure you

Balearic Yacht Show: The first virtual yacht show in the Balearic Islands

Throughout 2020 we have seen many changes in the nautical industry as it has evolved and adapted to comply with the changes in the market. The Balearic Islands are a top player in the marine industry with a broad range of professionalised businesses in a

Being an intern during the Covid-19 pandemic

Many interns come and work with u and learn at Zink. The group of interns we have today has adapted perfectly to this new normality, working remotely and during strange times. They couldn't have done it better, which is why we wanted to ask their

Essential KPIs to evaluate your inbound marketing strategy

Measure, measure, and measure: This is the key to success in inbound marketing. Only this way will you be able to evaluate how the project is faring and if the objectives are being met or you need to redefine your strategy. And that is one

Free SEO tools to increase organic traffic

Nowadays there are so many SEO tools available to help improve your website’s organic ranking it’ difficult to know where to begin. Most of these online tools come with a hefty price tag and require long-term commitment, and the ones which don’t are not always

Emotional Marketing: How To Do it Right

Nowadays we are so saturated with information and marketing campaigns, emotional marketing has taken a step forward. Emotional Marketing strategies are used by companies with the objective to create an impact and generate emotions for the spectator. If you want to learn more about these marketing strategies and discover some of the most well-known campaigns stay

Autor: zinkmarketing