We manage communication and conversion channels. Strategy, implementation, conversion.
zink
tourism
We are experts in Tourism Marketing. We create new experiences through powerful communication.
With more than 10 years’ experience in the tourism industry including marketing for hotel chains, tour operators, destination promoters, tourist associations, agrotourism, technological solutions for tourism, destination promotion, ICT-Tourism, agencies, DMCs, bed banks and more. Our experience pushes us to make the right decisions in a specialised sector.
The new era of tourism
Tourism marketing is constantly evolving and new consumer trends mean operators need to position their brands in the right way to align to their business and marketing strategies.
New technology, travel trends and consumption models mean we can adapt to a baby boomer, millennial or generation X/Z tourist.
Automation and Digital footprint
We must analyse, adapt and work with marketing tools to create relevant data and use it to incorporate marketing automation. With this we can respond to each stage of the booking funnel, using the appropriate marketing instruments.
Marketing tools
Marketing and social channels are constantly evolving. New networks like TikTok and many others are key to this industry, as well as new tools to manage new types of marketing such as programmatic advertising. Not to mention influencer marketing which has its own distinction.
The new target market
Tourism is a sector which is constantly evolving as we have easier access to travel and new experiences: Slow travel, JOMO (“the joy of getting lost”: in less crowded, or lesser known, places), small getaways, foodie trips, sustainable tourism and luxury travel.
Our expertise
We help you plan your digital reputation strategy, organise teams, use online tools and platforms, create action & crisis plans and manage overall communication.
We implement the work system that will allows you to attract your customers with valuable content through the different phases of the purchasing process.
We create a story for your brand through content marketing across all your channels.
From global strategy to the implementation of specific tasks. We manage, nurture and convert your customer relationships.
Whether it’s a rebrand or starting from scratch, our experts will ensure you have the best webpage for your company.
We ensure your brand is communicated transparently and in line with your story across all channels.
Whether online or offline, we specialise in events that will give your company a big statement.
