Mallorca Film Commission (MFC) is a department in the Fundació Mallorca Turisme entity, with the aim to optimise tourism promotion in Mallorca. The objective were the following:

• Execute audiovisual projects for professionals and companies.
• Stimulate and consolidate the Mallorcan audiovisual industry.
• Facilitate co-production and internationalisation through markets, festivals and fairs.

To meet these objectives and get the best results, the MFC decided to launch a tender which Zink won. We supported them by creating the marketing strategy, developing the website, creating promotional material and managing social networks.