Contexto:  

Insotel Marine Group is a business group that, among other companies, manages the shipping companies Trasmapi, Menorca Lines and Formentera Lines. 

Between the 3 shipping companies, they cover more than 30% of inter-island trips per year. 

 

Descripción del Proyecto: 

At Zink, we help IMG grow their SEM and Social Paid Media campaigns using our knowledge of the conversion funnel and the behavior of the Balearic resident tourist as a strategy to optimize the campaigns. 

On the other hand, we manage your OFF Line presence using platforms such as TV, billboards, press covers and events.