Context:  

With 20 years of experience, Fontsana Senior Living is born from the passion and commitment of a family business to improve the quality of life of the elderly through its two centers located in Son Armadams (Palma) and Sóller. 

Project Description: 

Zink Marketing joins Fontsana as its marketing department, encompassing all its areas through a 360 digital strategy: 

Definition of objectives and annual marketing plan 

• RRSS: scheduling, creation and programming of content. 
• ORM: optimization of their online reputation and response to reviews. 
• Mail Marketing: design and sending of commercial and family newsletters. 
• Branding: renewal of the brand identity. 
• Graphic design: signage layout, offline advertising and vehicle branding.