Context:  

Es Tretze Cafeteria is the gastronomic offer belonging to the urban hotel JS Palma Plaza, property of the JS Hotels hotel chain. Located in the center of Palma, it offers the best of Mediterranean cuisine with a varied menu and a complete weekly menu. 

Project Description: 

In the Zink Marketing RRSS team, we coordinate the presence of Es Tretze Cafetería on social networks through strategies tailored to the latest trends. We are responsible for planning, creating, and publishing content while fostering a community through interactions with the local audience and influencer marketing. Additionally, we care for and optimize their online reputation through the management and response to reviews on their Google MyBusiness and Tripadvisor profiles.