BYD is the Association bringing together leading nautical companies to jointly promote the Balearic Islands as a global destination within the superyacht market. Some of the companies included are refit, services and marinas which in 2021 became part of the Balearic Marine Cluster.

Relaxed, vibrant and modern, the group of islands; Mallorca, Menorca, Ibiza and Formentera have established themselves as four of the world’s top destinations for superyachts. The Balearic Islands are considered one of the best places in the world to live.

Zink was the agency that won the competition to lead this international destination promotion project.