Three tips for developing a trendy restaurant website
Nowadays nobody doubts the importance of having a digital presence, but it is not just about having a website or a profile on social networks. In such a competitive environment as the restaurant industry, you have to show the world what you do, how you do it and what differentiates you from the rest of the options and makes your establishment the chosen one to enjoy a great gastronomic proposal.
At Zink Marketing we are experts in digital marketing for the restaurant sector and in positioning our clients in the best positions and rankings, so we can help you to transmit your essence and your values through your website.
Why is it important to have a website?
Having a website for your restaurant is important for several reasons: the most important is that, thanks to a website, your product will have a wider reach and will be a great option, especially for your target audience. Apart from the customers in your city, you will be able to reach a wider audience that can get to know you even before you arrive in your city.
It is important to have a website so that people know your philosophy, your product, your way of working… in short, your value proposition and why they should choose you. This will give you a competitive advantage over your rival. It is a letter of introduction that the competition does not have. If you take care of the image of your business in your online presence, it is a way to initiate your potential client in the care and difference that your company makes from the first contact they have with you. And the fact is that 80% of customers use the internet to decide where they are going to enjoy a gastronomic experience….
Web trends for restaurants
If it is important to have a website, it is also important that your website is up to date, both in terms of content and in terms of the latest trends and developments in design and usability. Today we share 3 that will help you stand out:
-Highly visible reservation menu.
option should be clear, simple and very intuitive to improve the user experience even before visiting the restaurant. Think that many online users already know your restaurant and the only thing they are looking for when they enter your name in Google is to be able to enter your website and make a reservation. So you have to make it very easy for them at a technological level!
-Look & Feel inspired by an instagram profile.
On an aesthetic level it is important to maintain the same line and coherence in the type of images you share, and you must do it in an orderly and clear way so that the customer knows what they are going to find when they visit you. There are many restaurants that are inspiring their designs in an IG profile to create this visual effect of this social network that is still so fashionable.
-Highly experiential photos and videos.
The images shown on the web can no longer be simply informative or representative, you need to transmit sensations and feelings. The graphics on your website must be able to transport the diner to a unique experience and a differentiated gastronomic experience.
If you have a catering business or company and you want to implement these trends and improve your website and the results you can achieve with it, do not hesitate to contact us, at Zink we will be delighted to help you achieve this.
Find out more about hospitality trends in our blog
Here are some examples of the best designs:
