How to Add Reserve with Google on Your Business Page
Essential KPIs to evaluate your inbound marketing strategy
Measure, measure, and measure: This is the key to success in inbound marketing. Only this way will you be able to evaluate how the project is faring and if the objectives are being met or you need to redefine your strategy. And that is one
Free SEO tools to increase organic traffic
Nowadays there are so many SEO tools available to help improve your website’s organic ranking it’ difficult to know where to begin. Most of these online tools come with a hefty price tag and require long-term commitment, and the ones which don’t are not always
The impact of COVID-19 on Digital Marketing
We discuss why those companies investing in digital marketing will be more successful in the course and after the COVID-19 crisis. There are sectors which benefit and others which will lose from the current pandemic. As with any kind of crisis, companies will need to
What is a Google Penalty and how can we avoid them?
Google Penalties are a punishment imposed on webpages for not following their webmaster guidelines. These penalties can be very harmful to our website’s organic traffic since they drop their position on search results and Google partner websites or, in the case of serious offenses, Google
Voice searches: 7 SEO strategies for 2020
The number of voice searches has undergone exponential growth and SEO strategies, especially those in the hospitality sector, have been redefined. Every day, hour, and minute, the number of people using voice searches is increasing. The current figure is that 20% of searches from mobile